Plan before you spend ...

As a business owner, you wouldn’t hire an employee without telling them what you expect of them. The same should be true of your marketing. Before you spend your first dollar on graphic design, web design, social media or any other  tactic, you need to know why you’re doing it, and what you want the outcome to be. A sound marketing strategy answers those questions, and lets you reach more prospects and generate bigger sales.

How much return is your marketing activity really giving you? If you’re not sure, it’s time to get a strategy. Let us help.

Waste of time or business savior?

There is an ongoing debate about the productivity of social media. Is it a waste of time or business savior? The truth lies somewhere in the middle. We believe most businesses can benefit from a targeted, smart social media plan. Maybe that means a fun business-to-consumer Facebook contest, or a concentrated LinkedIn outreach program. The uses of social media are as different as each individual company–let us help you decide the best way for you to use social media to keep in touch with current customers and meet new ones.

More than a pretty face

Appearances matter. Not just because your logo, postcards, brochures and other printed materials should look beautiful (though they should), but because appearances are powerful. The color blue makes people trust you, while green makes people think of money. The way text is arranged can make your words stand out and move people. Graphic design is a lot more than slapping words and pictures on a page. See the difference strategic design makes when you check out examples of our print, logo, and web design portfolios.

Are you open for business?

With a well designed website, when your customers are ready, so are you. Believe it or not, your website can be beautiful, effective and easy for you to update and use. Using a platform called WordPress, Roundpeg creates attractive, functional sites that rank high on search engines and which you can control. No need to pay a web company to update your site every time you add a new product or service or decide to hold an event: you’re the boss. See the difference strategic design makes in the results.