Crazy People

Sometimes what the world needs are a few crazy people.  Lorraine Ball shares her ideas on where all the crazy people have gone!

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Secret to Trade Show Success

Are you considering participating in a trade show, home show or business showcase this year? If so, here are a few tips which will help you make the most of your investment! Read...

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PPC is an Affordable Advertising Option for Small Businesses

Written by Amy Rowe Working on a tight budget? Caroline Melberg’s blog has a tool might be an effective and inexpensive marketing solution. PPC or Pay Per Click is very affordable way for small businesses to advertise. You can set the amount you can afford to spend each day, be that fifty cents or fifty dollars and your ad will stop showing once you have hit that amount. It can be a great method of gaining targeted traffic to your business website . . . if you use it correctly. The way you craft your PPC ads will directly affect how targeted your traffic is. You want to use your...

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Cherries and Other Marketing Tips

Very often children are our best teachers. In this light-hearted presentation, Lorraine Ball shares an unusual networking lesson, from a child’s perspective More

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Mediocre Beats Brilliant

Too often business owners have brilliant ideas but fail to think through all the steps necessary to turn their ideas into reality. The result… failure or mediocre performance, when there could have been extraordinary success. Whether you are trying to launch a new product or company, or simply run a successful promotion or special event, a well thought out tactical plan gives you a great foundation! Read...

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