Price Does Not Always Equal Value
What is the right price for your product or service? Most small business owners struggle with this question, because they confuse the cost of producing the product with the value it brings to the customer.
When it comes to establishing a price for your goods or services, the value of your product has absolutely nothing to do with production cost. The value is based on how much you help clients save, increase, reduce or improve. If you can quantify these benefits, then you have a foundation for establishing an appropriate price for your goods or services.
Do you learn from your mistakes?
Running a business is often like jumping off a high dive! It gets easier every time.
The Human on the Other End by Scott Flood
Written by Amy Rowe
Kudos to Scott Flood for a great columun this week in Indside Indiana Business.
It begins with a story, many marketing professoinals can relate to: “The business owner stared at me through steel-blue eyes, his lower lip quivering in something like suppressed rage or unbridled contempt. I had just committed a cardinal sin: I had suggested that he might be wrong”
It ends with an action item for every business owner: Go beyond stereotypes to understand what makes your customer tick. Their hopes, their dreams, and most important, their fears. Look beyond facts about your products and talk about what they’ll do for your customers at an emotional level.
Words to live by!
SEO Tips
Tony Payne’s article on SEO Scoop offers practical tips for Search Engine Optimization Strategies for Small business Owners.
Who is on Your Front Row?
Do you have a network of people supporting you? Lorraine Ball believes you should!
Reduce Your Monday Morning Stress
Sunday night, you can feel the stress start to build as you think about the week ahead.
Countless emails, innumerable voice mail messages, the anticipation of unexpected colleague visits, and always, new requests and changing deadlines. These demands culminate in a growing anxiety, a feeling of being overworked and overwhelmed. Read More…
Don’t Go on a Date Without a Shower
And what does this have to do with marketing? Actually there are several parallels between dating and marketing.. For more, check out this post on BlogWhiz
Let’s Play Price is Right
Check out post on Marketing Prof’s . I have become a fairly regular contributor. This column is about pricing your product.
Alexa Rankings
We have been running a little experiment since the firs of the year to drive our Alexa ranking down. So far we have dropped from 7.7 million to 2.9 million. Our goal: under a million by June 1.
Why? An Alexa ranking is a comparative assessment of your website to all websites worldwide. Google is # 1, Facebook #2. ..
So the lower the number, the more traffic, search rankings, cross references, etc.
So this jump is significant.. now our goal is to keep it up.
The Long and Short of Headlines
Many people will never read more than the headline of your advertisement or the cover of your brochure. With that in mind, make sure your headlines connect with your customers, leave a lasting impression, and encourage them to read on. Read On…
