PR - An Affordable, Effective Marketing Tool
Posted by Lorraine on February 13th, 2008
Every day, your customers and potential customers are inundated with advertising messages. So, unless you have the advertising budget of Coca Cola, you need to find another way to reach your target audience. Public Relations is a good way to do that. But how do you get your name in print? Like any other marketing endeavor, start with a plan. Read More…
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Robby Slaughter said,
December 10, 2008 @ 10:26 amBefore you use PR, read Paul Graham’s article “The Submarine” (at http://www.paulgraham.com/submarine.html) which explains how this industry works and how it can help you.