Small Business Marketing Factors
Linda Morton suggests marketing for a small business needs to consider more than just what you do to promote and advertise your product or service. She argues you must consider the these small business marketing factors Your employees Your vendors Your distributors Your retailers Your competitors Regulators Customers The economy Nature For the rest of the...
read moreErik Deckers – Comments on Writing for Blogs
Written by Amy Rowe In his presentation at the Smaller Indiana, BlogIn, Erik Deckers shared his thoughts on how to write for a blog. Beginning with a great title:How to write gooder blogs then anyone else . Erik advises: Good writing is clear, concise, precise, understandable and interesting. Be clear: Your clarity can be measured – check out: www.neilstoolbox.com Use short words, use short paragraphs Don’t overwrite and omit needless words Revise and rewrite Get rid of adjectives and adverbs While SEO is important, write for subscribers before you write for the...
read moreNotes from Blog IN
Written by Amy Rowe Ok, so here I am on a beautiful Saturday afternoon, indoors with a bunch of bloggers… so I hope I learn somehting! Opening comments by Chris Baggott, Doug Karr, and Kevin Makics set the tone, with their own personal reasons for blogging. Chris Baggott – Blogs primarily for business. My key take away from his comments: … People won’t subscribe to blog, or read it on a regular basis, but will find your blog through SEO when you write about topics which are relevant for them. Research shows you will win more searches then primary web site. Kevin Makice’s blog...
read moreHow to Burn Marketing Dollars Without Trying!
Direct mail campaigns, done correctly, can be a very powerful tool for small business marketing. However, a poorly planned campaign, can be a costly mistake. Here is a good article with practical tips on dos and don’ts for direct mail : Read More And if you need help with your direct Mail campaign, contact Roundpeg!
read moreA Small Business Marketing Success Story: John Tuggle, Guitar Teacher
Here is a great article I found on Searchengineland.com. The author demonstrates how a one-man-band can be successful turning passion into a living. Meet John W. Tuggle, a guitarist and instructor who put his knowledge into a “how to” book and built a web site to sell it. Initially unsuccessful, he harnessed the power of affordable video to help sell his product. Stay with it, the video gets better as it goes. …Read More Interested in affordable video for your website? Here in Indy talk to: Pinpoint AV, Associated Images and Visual...
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