Email Marketing for Small Business – The Do's and Don'ts
On a typical day some of I may receive over 200 spam email messages. Even emails with a compelling, well-crafted subject line are destined to become just another unread annoyance. Nevertheless, email marketing remains inexpensive, and, largely because of this, an effective way to reach and grow an audience over time — when managed properly. The Do’s and Don’ts Do you need help building an effective email marketing campaign? Roundpeg can...
read moreTop Tips to Marketing your Product Using Video
In the time it takes you to read this article, over 100 million internet users will have watched some kind of online video, that’s over 100 million page views and video views, mostly highly targeted, so you can imagine the traffic the video boom is driving. What can be complicated and leave us open to costly errors is the way we go about marketing our videos. Read article by Andrew Paxton for tips to make your video a hit! Need more help, talk to Dave Anderson at Pinpoint...
read moreForget Branding, Invest in Relations
Written by Amy Rowe The majority of business owners could be headed for disaster this year. Small business does best when it acts like small business. It does poorly when it blindly attempts to copy big business. The results of an Ipsos-Reid poll in March, 2008, should scare you. See results and full article.
read moreDefining Your Goals
Good marketing plans begin with clearly defined goals. Just as you wouldn’t hire an employee, and agree to pay their salary without having specific things you want them to work on, don’t spend money on marketing without specific goals in mind. More Need help defining your goals? Consider a planning session with the team from Roundpeg!...
read moreStreet Marketing
Street Marketing is built on the same foundation as traditional marketing; clear goals, concise description of a target customer, and a well thought out plan. Take time to hit the...
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