Email Marketing for Small Business – The Do’s and Don’ts
On a typical day some of I may receive over 200 spam email messages. Even emails with a compelling, well-crafted subject line are destined to become just another unread annoyance. Nevertheless, email marketing remains inexpensive, and, largely because of this, an effective way to reach and grow an audience over time — when managed properly. The Do’s and Don’ts
Do you need help building an effective email marketing campaign? Roundpeg can help
Top Tips to Marketing your Product Using Video
In the time it takes you to read this article, over 100 million internet users will have watched some kind of online video, that’s over 100 million page views and video views, mostly highly targeted, so you can imagine the traffic the video boom is driving. What can be complicated and leave us open to costly errors is the way we go about marketing our videos. Read article by Andrew Paxton for tips to make your video a hit!
Need more help, talk to Dave Anderson at Pinpoint AV
Forget Branding, Invest in Relations
Written by Amy Rowe
The majority of business owners could be headed for disaster this year. Small business does best when it acts like small business. It does poorly when it blindly attempts to copy big business. The results of an Ipsos-Reid poll in March, 2008, should scare you. See results and full article.
Defining Your Goals
Good marketing plans begin with clearly defined goals. Just as you wouldn’t hire an employee, and agree to pay their salary without having specific things you want them to work on, don’t spend money on marketing without specific goals in mind.
Need help defining your goals? Consider a planning session with the team from Roundpeg!
Street Marketing
Street Marketing is built on the same foundation as traditional marketing; clear goals, concise description of a target customer, and a well thought out plan. Take time to hit the streets!
Who are your Secretaries?
One of my favorite examples of marketing persistence is the story of the scientists at the 3M Company who found a use for an adhesive which didn’t stick. Good thing they had secretaries!
Want to Double Your Sales?
Two years ago, my firm Roundpeg suffered from split business disorder and as the owner, so did I. Offering marketing services for small business owners we also offered team building and training services to Fortune 500 firms.
Neither segment was large enough to stand alone, so I spent my time split between both. When someone asked me what I did, I was never quite sure how to respond and often said too much.
Winning Networking Strategies from the World of Tennis
In tennis if the ball remains on one side of the net too long, there is a greater chance it will dribble off to the side and the opponent will score the point. In networking conversations, the same is true. The longer you are talking the greater the risk your listener will become bored.
And just as the ball will roll off the court, so will your business opportunity. Don’t let it happen to you!
Observe Your Environment
Scientists begin their process by observing the environment around them; Good marketers do the same thing, studying industry trends and market conditions to help them identify new opportunities. Read more to learn how a S.W.O.T. matrix can help you observe your environment.
Headlines which get noticed!
There are few things that build credibility and leads faster than a feature article about your company’s newest offering. The implied third-party endorsement you get from a publication or TV show your target market trusts carries a lot of weight for your business and is well worth the work it takes to generate.
Take a look at this article by John Jantsch which we found on Entrepreneur.com on how to get good media attention for your business.
