Who are your Secretaries?
One of my favorite examples of marketing persistence is the story of the scientists at the 3M Company who found a use for an adhesive which didn’t stick. Good thing they had secretaries!
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The Roundpeg Team
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Check out Lorraine telling this story and her perspective on how it relates to every small business owner:
http://www.roundpeg.biz/2008/02/what-makes-ideas-stick/