Posted by on Jun 19, 2008 in Marketing | 1 comment

Walt Goshert has written a terrific piece about creating a Unique Selling Proposition.  Without it, there is no way to develop truely effective marketing.  The one point I would add to his comment is the need to begin the process of developing a USP with Focus, Focus, Focus.

For a more detailed look at how important I believe this is, check out my May 24th post on how to double your sales.

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  • http://themarketingcaddy.com Walt Goshert

    Lorraine,

    Thanks for the comment on my blog… and link and mention here.

    You’re right. It does require a FOCUS on attracting your Ideal Client.

    All too many times, we as small business owners, think that our products/services are for everyone. Not true.

    Our products/services simply are not the best fit, the best value for all, and there are clients that we simply don’t want.

    Less is more.

    Focus on a niche market with a marketing message honed precisely to their pain and desires.