Comments on: USP Begins with Focus http://www.roundpeg.biz/2008/06/usp-begins-with-focus/ Helping Small Business Become Big Business Wed, 08 Sep 2010 03:20:02 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Walt Goshert http://www.roundpeg.biz/2008/06/usp-begins-with-focus/comment-page-1/#comment-70 Walt Goshert Fri, 20 Jun 2008 12:02:43 +0000 http://www.roundpeg.biz/?p=254#comment-70 Lorraine, Thanks for the comment on my blog... and link and mention here. You're right. It does require a FOCUS on attracting your Ideal Client. All too many times, we as small business owners, think that our products/services are for everyone. Not true. Our products/services simply are not the best fit, the best value for all, and there are clients that we simply don't want. Less is more. Focus on a niche market with a marketing message honed precisely to their pain and desires. Lorraine,

Thanks for the comment on my blog… and link and mention here.

You’re right. It does require a FOCUS on attracting your Ideal Client.

All too many times, we as small business owners, think that our products/services are for everyone. Not true.

Our products/services simply are not the best fit, the best value for all, and there are clients that we simply don’t want.

Less is more.

Focus on a niche market with a marketing message honed precisely to their pain and desires.

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