Entrepreneurship- Small Business Marketing Plans
Small Business Marketing Plans–If you are a small business owner or independent sales professional and you are working on, thinking about or reading about creating a marketing plan STOP!!
When I first read this paragraph, I was ready to fight with the author, because I think you do need a plan. But as I read, I realized what the author was really saying was maybe you don’t need a formal plan, but you need to think through the process.
While I appreciate the input and I’m sure many other entrepreneurs and small business owners do as well…I think it’s been forgotten how beneficial business and marketing plans can be. For instance, many owners are:
1) Busy making/creating their product(s)
2) Busy selling (because they are the the masters of selling their products), or
3) Tend to be so scatter-brained
that not having a formalized plan with a detailed implementation schedule and annual budget really hurts them. Anyway, this is merely an observation gathered over the past ten years.
Got to get back to work. Take care.