It's Blog Day
Ok, one more post about social media! Thanks to Kyle Lacy I found out it is Blog Day. This world wide celebration is designed to introduce great bloggers to each other, and novice bloggers to some of the best writers and thinkers on the net. Kyle has already commented on some of my favorites: Mike Fruchter at My Thoughts on Social Media: Erik Deckers. The Laughing Stalk. The Marketing Technology Blog by Douglas Karr. They would all be in my top five, but the point of this activity is to introduce new blogs, so check out Kyle’s description of those, and then here are some others that...
read moreIt’s Blog Day
Ok, one more post about social media! Thanks to Kyle Lacy I found out it is Blog Day. This world wide celebration is designed to introduce great bloggers to each other, and novice bloggers to some of the best writers and thinkers on the net. Kyle has already commented on some of my favorites: Mike Fruchter at My Thoughts on Social Media: Erik Deckers. The Laughing Stalk. The Marketing Technology Blog by Douglas Karr. They would all be in my top five, but the point of this activity is to introduce new blogs, so check out Kyle’s description of those, and then here are some others that...
read moreBlogging for Business of Every Size
It seems many of my posts lately have been about blogging. Maybe I am spending too much time with Kyle Lacy, Doug Karr, and Erik Deckers, or maybe this is just the most important thing small business owners have to understand right now. The more I read on the subject, the more I believe it is the latter. Business, even traditional B to C business is going on line. Blogs create a forum for an on-going conversation with your customers and prospects, a platform to help you share your knowledge, and establish yourself as a subject matter expert. With the availability of great free blog...
read moreBlog Log, Technorati and More
In the ongoing process of building traffic to my website, I am joining all sorts of aggregating and rating services, like Technorati , digg, and Blog Log. The question is do any of these work? I would love input from folks who use these tools regularly. Which do you like best, and why? Which have the biggest impact on the effectiveness of your small business strategy?
read moreFree Trials Add Up to Profits!
Whenever I go to the mall, and walk by the food court, there is always that guy, handing out samples of the Chinese chicken. Why? Because if you don’t know what you are hungry for, very often a little taste is enough to convince you to buy an entire plate. That same try before you buy strategy works in many industries, particularly when the product or service is really unique or radically different from competing products. For example networking – At Rainmakers our first big growth curve occurred when we started offering “free passes” to our events. Our model is...
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