Don't Make Naked Sales Calls!
Sales expert Jeff Gitomer has written a terrific post about what to “wear” to a sales call. He is not referring to your suit or your tie, but what you take with you, how you prepare. On his “fashion list”: information from their website which includes: Things your product or service will impact Identifies leaders and decision makers Information you don’t understand, so you can ask good questions. Read...
read moreDon’t Make Naked Sales Calls!
Sales expert Jeff Gitomer has written a terrific post about what to “wear” to a sales call. He is not referring to your suit or your tie, but what you take with you, how you prepare. On his “fashion list”: information from their website which includes: Things your product or service will impact Identifies leaders and decision makers Information you don’t understand, so you can ask good questions. Read...
read moreThe 3M's – Market, Media and Message
Ben McConnel shared the story of the computer company who hired Blogger Robert Scoble as their spokesperson, and then were disappointed when the sales didn’t follow. The reality is in their rush to hire a spokesperson, any spokesperson, they lost sight of the 3M’s (no, I don’t mean they forgot their post it notes) but the 3M’s which may very well be replacing the 4P’s Market Message Media For any campaign, now more then ever these three elements must be in alignment. You can’t be successful trying to sell to everyone, you don’t have the budget...
read moreThe 3M’s – Market, Media and Message
Ben McConnel shared the story of the computer company who hired Blogger Robert Scoble as their spokesperson, and then were disappointed when the sales didn’t follow. The reality is in their rush to hire a spokesperson, any spokesperson, they lost sight of the 3M’s (no, I don’t mean they forgot their post it notes) but the 3M’s which may very well be replacing the 4P’s Market Message Media For any campaign, now more then ever these three elements must be in alignment. You can’t be successful trying to sell to everyone, you don’t have the budget...
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