Win Small Victories - Lose Customers!

Seth Godin’s Post today is an excellent add on the yesterday’s notes about keeping customers.  The popular practice of lowering your base price, and charging for every add - on is beginning to backfire.

Spending hours shopping for the lowest air fair, only to discover it will cost more to carry on your luggage is a perfect example.    Customers feel cheated, and at every ring of the cash regsiter, their safifaction fails.

Seth’s suggestion, waive the fees often.  It is a pretty good strategy, as customers feel they are geeting a deal.  Another thought, raise your price, and include all the charges. Flat fee, one number. No confusion, and then sell the hell out of your value bundle.

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