How Good is Your Service?
According to Seth Godin, what was once conidered incredible, is now run of the mill. The challenge to small business owners in a comptitive market is finding new ways to surprise and delight your customers. My favorite eye doctor, Dr. Jeremy Ciano at Revolution-Eyes always has fresh coffee and Godiva Chocolate while you wait. Makes stopping by lots of fun. What do you do that is exceptional?
read moreStart-Up Strategies for the SlowDown
Rafe Needleman wrote a great post the other day, focusing his remarks on strategies for High-Tech Start ups. Much of what he said is relevant for any small business owner. He suggests companies evaluate products, be realistic about growth, cut unnecessary spending – expensive travel and entertaining, but keep their eye on the ball. Keep spending on things which count! He says: Spend into the recession, or move. If you have a runway of funding to last out a bleak year, don’t panic. But most of all, don’t stand still. Go under the radar and build your product....
read moreImproving Your Website
Creating a productive website does not require more flash or more pictures. A great website requires simple navigation and great content. Content that is interesting to your visitors, and eye catching for search engines. The challenge is to find a balance between the two different audiences. Search engines like lots of copy, containing key words, repeatedly if possible. You readers, with serious attention deficit want you to get to the point quickly. The key is to be sure you know the very best phases. One tool you can use to find a starting point for word selection in your copy is...
read moreNetworking is Not Just for Business Owners
I spent 20 years in corporate gigs. While there, I built a network inside my company and the industry, but didn’t make time for other networking events. That was a huge mistake! When I was ready to make a job change, or ultimately start my own business, I did not have the resources and connections to make the transition smoothly. I wish I had known then what I know now about the importance of networking at every stage of your career. Was reminded of this fact when I read this great post from the Harvard Business Review! 1) Figure out who should be in your network. It...
read moreElastic Pricing
While most small business owners underprice their services, I did enjoy a recent post by Seth Godin about how high you can raise your prices before you start to lose customers. He describes a situation with his insurance bill: My car insurance bill has been steadily rising, year after year, despite the fact that I have a clean record. The logic, I’m sure, was, “well, let’s raise it a little and see who quits…” If revenue increases enough to make up for the few who quit, you come out ahead. So, quarter after quarter, year after year, repeat the same process....
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