Comments on: The Importance of Planning for Small Business Marketing http://www.roundpeg.biz/2008/09/business-plan/ Helping Small Business Become Big Business Wed, 10 Mar 2010 21:45:09 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: admin http://www.roundpeg.biz/2008/09/business-plan/comment-page-1/#comment-562 admin Wed, 10 Sep 2008 14:51:28 +0000 http://www.roundpeg.biz/?p=323#comment-562 @Teresha - While a website is not required to do these low budget things.. It certainly helps to provide a centralized point of reference for all marketing campaigns. @Teresha – While a website is not required to do these low budget things.. It certainly helps to provide a centralized point of reference for all marketing campaigns.

]]> By: Teresha http://www.roundpeg.biz/2008/09/business-plan/comment-page-1/#comment-554 Teresha Tue, 09 Sep 2008 09:09:54 +0000 http://www.roundpeg.biz/?p=323#comment-554 Good advice and it's true that "free" advertising such as getting a story in the local paper isn't actually free, it takes time which for a small business owner is a very real cost. Small businesses probably don't spend a lot of time planning their marketing as they are so busy simply running the business. One option is to do it in bite sized chunks and start with the easy/free options first such as getting listed on free-to-list internet yellow page sites including Google Maps and Bizwiki.com, soliciting reviews from happy customers that they then write on your Google and Bizwiki listings, setting up Google Alerts for your company name, products and your main competitors to keep track of what is being said and, if relevant, leave a response. The beauty of doing those simple things is that they don't even require a website so even a brand new business can manage it without a huge investment of money or time giving them a bit of breathing room to then begin planning properly for the next steps. Good advice and it’s true that “free” advertising such as getting a story in the local paper isn’t actually free, it takes time which for a small business owner is a very real cost.

Small businesses probably don’t spend a lot of time planning their marketing as they are so busy simply running the business.

One option is to do it in bite sized chunks and start with the easy/free options first such as getting listed on free-to-list internet yellow page sites including Google Maps and Bizwiki.com, soliciting reviews from happy customers that they then write on your Google and Bizwiki listings, setting up Google Alerts for your company name, products and your main competitors to keep track of what is being said and, if relevant, leave a response.

The beauty of doing those simple things is that they don’t even require a website so even a brand new business can manage it without a huge investment of money or time giving them a bit of breathing room to then begin planning properly for the next steps.

]]> By: Business blog » Blog Archive » The Importance of Planning for Small Business Marketing http://www.roundpeg.biz/2008/09/business-plan/comment-page-1/#comment-531 Business blog » Blog Archive » The Importance of Planning for Small Business Marketing Thu, 04 Sep 2008 13:47:51 +0000 http://www.roundpeg.biz/?p=323#comment-531 [...] Read the rest of this great post here [...] [...] Read the rest of this great post here [...]

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