How Clean is Your Code?
John Uhri wrote an interesting post, focused primarily on a techie audience. In it he talked about the idea of routinely cleaning up your code. While I am not a techie or coder, there is some truth in his remarks for any small business owner. Take a look at all your process and procedures. Have you allowed “process rot” unnecessary steps to creep into your day? Can you simplify and stream line what you do? Once a quarter, step back and evaluate your time, and “clean up your process” You will be glad you did. And taking the analogy a step further, sometimes it...
read moreSometimes the Best Choice is Your Competitor
There are 65,000 companies with sales under $1 million in the Indy metro area. 65,000! And the reality is I can’t serve all these small businesses, as much as I would like to. To use my time well, and do the right thing for my clients, sometimes the best thing to do is to turn the project over to a competitor. I know that sounds crazy, giving up a project in a tough economy, but when it isn’t a fit, I have learned it is better to walk away. Seth Godin had a great post recently on this topic. He argued that passing a project to someone else better prepared to handle...
read moreBeyond Benefits, LLC. receives Starter Website from Roundpeg
Written by Amy Rowe This was probably my favorite site to work on so far. The clean and professional look of the company really comes through with this design. With logo design by Jill Harding at Boundless Design and our unique web design, the site really came together. Working with Deb to get the Beyond Benefits, LLC. message put together was so much fun. Visit Beyond Benefits, LLC. and see the final...
read moreBlogging Does Not Need to Be Time Consuming
CAUTION – TODAY’S POST IS A BIT OF RANT. So if you are looking for my typical gentle advice and prodding, this may seem a bit harsh. As I talk to clients about adding a blog to their web site, I often get the same excuse: Not Enough Time! Well, I am tired of hearing that lame excuse. Blogging does not have to be time consuming! A short blog post, with a link to something of interest to your readers, takes just a few minutes to write. Today’s link: What’s Wrong with Short Blog Posts by Mike Sansone Don’t have time to find information? Do you...
read moreRules of Good Logo Design
I found this terrific list of rules for good logo design. While we hope all small business owners come to us for their logo work, we can’t handle everyone. So if you decide to create your own logo, or work with another design firm consider the following advice: Do not use more than three colors. Get rid of everything that is not absolutely necessary. Type must be easy enough for your grandma to read. The logo must be recognizable. Create a unique shape or layout for the logo. Completely ignore what your parents and/or spouse think about the design. Confirm that the logo looks...
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