Branding is more than just a pretty colors, cool fonts or an attractive logo. True branding begins long before you put pen to paper, with an analysis of your clients. – Who are they, what do they need, and then what do you do for them, and what do you want them to think about you?
A different way of looking at these factors can be found here:
Once you answer these questions, you are ready to start designing your logo. If your target customers, are upscale, women who own GUCCI and YURMAN, then be sure to look carefully at those brands, creating a look and feel that will be consistent with how your client defines “quality and style”
If your customer, is a 22 year only male, look at sports products, social networks, and university lilterature for clues on color and style. You don’t have to be cookie cutter, just familiar.
317.569.1396
 |
 |
 |
|
||
 |
|
 |
|
||
