Comments on: Marketing Circle http://www.roundpeg.biz/2008/10/marketing-circle/ Helping Small Business Become Big Business Tue, 09 Mar 2010 18:41:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Lorraine http://www.roundpeg.biz/2008/10/marketing-circle/comment-page-1/#comment-681 Lorraine Mon, 13 Oct 2008 13:42:29 +0000 http://www.roundpeg.biz/?p=413#comment-681 Kyle has created an interesting twist on this model for application on social media which reinforces my belief that good marketing applies across product categories and medium. The application changes, but the foundation remains the same. http://kylelacy.com/part-2-social-media-marketing-for-small-business-the-circle-of-life/ Kyle has created an interesting twist on this model for application on social media which reinforces my belief that good marketing applies across product categories and medium.

The application changes, but the foundation remains the same.

http://kylelacy.com/part-2-social-media-marketing-for-small-business-the-circle-of-life/

]]> By: Lorraine http://www.roundpeg.biz/2008/10/marketing-circle/comment-page-1/#comment-680 Lorraine Mon, 13 Oct 2008 13:36:46 +0000 http://www.roundpeg.biz/?p=413#comment-680 Jay, I absolutely agree. Investing in marketing, without paying attention to the customer experience, is like inviting someone to dinner with an elegant invitation, talking about how wonderful a chef you are, and then serving Franks and Beans.. your guest is going to be disappointed. Jay,
I absolutely agree. Investing in marketing, without paying attention to the customer experience, is like inviting someone to dinner with an elegant invitation, talking about how wonderful a chef you are, and then serving Franks and Beans.. your guest is going to be disappointed.

]]> By: Jay Ehret http://www.roundpeg.biz/2008/10/marketing-circle/comment-page-1/#comment-679 Jay Ehret Mon, 13 Oct 2008 13:25:50 +0000 http://www.roundpeg.biz/?p=413#comment-679 Lorraine, Thanks for the great explanation and synopsis of The Marketing Circle of Life. I know it can be fun and exciting for businesses to jump into the advertising game (and a waste of money). But the number one factor of repeat business and loyalty is the customer experience. In my opinion, the bulk of a marketing budget should be invested in the experience. Lorraine,
Thanks for the great explanation and synopsis of The Marketing Circle of Life. I know it can be fun and exciting for businesses to jump into the advertising game (and a waste of money). But the number one factor of repeat business and loyalty is the customer experience. In my opinion, the bulk of a marketing budget should be invested in the experience.

]]> By: Part 2: Social Media Marketing for Small Business: The Circle of Life | Kyle Lacy, Social Media - Indianapolis http://www.roundpeg.biz/2008/10/marketing-circle/comment-page-1/#comment-678 Part 2: Social Media Marketing for Small Business: The Circle of Life | Kyle Lacy, Social Media - Indianapolis Mon, 13 Oct 2008 11:15:49 +0000 http://www.roundpeg.biz/?p=413#comment-678 [...] to Lorraine Ball at Roundpeg for turning me on to Jay Ehret’s blog, the Marketing [...] [...] to Lorraine Ball at Roundpeg for turning me on to Jay Ehret’s blog, the Marketing [...]

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