Social Media Success Takes Time
This from Jason Falls in a post entitled Social Media Hope or Hype The reason is so many business are still rushing to “do social media” that few of them will “do” it right. … Businesses, especially big brands, are used to immediate payoffs, not long-haul, foundation building from a strategic standpoint. It’s sad, but they’ll bail and run because they don’t know any better and their CMO is aware his or her average lifespan is 23 months. I have been blogging consistently for about 18 months and I am just beginning to build momentum. On a good day, I get one or two...
read moreBranding is More then Just Pretty Colors
Branding is more than just a pretty colors, cool fonts or an attractive logo. True branding begins long before you put pen to paper, with an analysis of your clients. – Who are they, what do they need, and then what do you do for them, and what do you want them to think about you? A different way of looking at these factors can be found here: Once you answer these questions, you are ready to start designing your logo. If your target customers, are upscale, women who own GUCCI and YURMAN, then be sure to look carefully at those brands, creating a look and feel that will be...
read moreAll Things to All People? – Nothing to Everyone
In a recent post Seth Godin talked about the conflict many marketers face when trying to decide where to focus, and how to “please” with their marketing. Small business owners face the same challenge, wishing to satisfy everyone, they must make compromises, and end up satisfying no one. I love his example: Compromise, by its nature, means giving up part of one thing to get part of something else. So you end up with a little of this and a little of that. The low fat of prunes and the shelf appeal of a cupcake. Sounds good on paper, but when given the choice, the diet...
read moreSocial Media Vocabulary: Crowdsourcing
Crowdsourcing: Introduced as a concept by Jeff Howe in a June 2006 Wired article, involves taking a task traditionally performed by an employee or contractor and outsourcing it to an undefined, generally large group of people, in the form of an open call. In his new book “Crowdsourcing – Why the Power of the Crowd is Driving the Future of Business” Jeff explains: crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of...
read moreAre Your Ready for a Consultant?
As a small business owner, you have probably wondered whether you could benefit from a little professional help. Before you decide to hire one, consider reading this post on “The Problem with Small Business Consultants” The article is really about managing expectations. If you have waited till you are in crisis to call for help, you can’t expect miracles. The key is to look for small changes, small improvments along the way, so “plastic surgery” is never...
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