Help Me Write a Book – Part 4 – Your Brand Position
A few days ago I introduced this challenge to my readers, to help me write the second edition of my book, :The Entrepreneur’s Notebook. Every few days I present a piece of the original text, and ask for suggestions or additions. Contributors will be included with credit in the revised text, which will be released some time next summer. Today’s Text comes from the Section on Your Brand Position Once you have defined a market segment, and determined it is large enough, the last step in this process is defining your market position. This is the unique niche your business will...
read moreMicroBlogging – The Newest PR Tool
There has been lots of conversation about Twitter lately. This video, which I found on Smaller Indiana, (Thanks Pat) is the best explanation I have seen as to what Twitter is and how it works. While interesting, it doesn’t really address why small business owners should consider using it. Twitter is fun, but is also good for business. It is a wonderful way to see what other people are thinking about issues and products. If you are writing blog posts to build traffic for your website ( and you should be), it is a great way to build exposure and a following for your blog. ...
read moreWe Get What We Promote!
One of my earliest blog posts on Indy-Biz ( my first blog) bemoans the loss of local companies:Another One Bites the Dust – May 2006. And not all that much has changed, except maybe the rate at which we are losing local companies is accelerating as the economy cycles down. In his post yesterday, Seth Godin gave us a what I consider a pretty strong wake up call. He challenges us to openly support the companies we like and criticize the ones we don’t. As consumers, we have power, we should use it responsibly. He says: If you don’t like what an organization stands...
read moreQuality vs Quantity
I use Twitter, FriendFeed, LinkedIn and a wide range of other social media tools. All of these tools encourage you to add “friends” or “followers” When I first started, it was all about the numbers for me. But I don’t think that is the right measure, at least not for more. As people proudly proclaim they have 1,500 or 6,000 followers I wonder is it really about the quantity? Do you get more benefit from Twitter when you follow that many people or when that many follow you? Chris Brogan discussed this same question recently, and I think i agree with his...
read moreFound On Google!
As I move from traditional PR to on-line PR I notice many similarities. Off line, my small business clients want to be featured in the IBJ or Indy Star. On-line they want the first position on a Google search. Many of the tactics, though applied differently are really similar. To be featured on or off line you can: Buy your position with an advertisement – but advertisements will never have the credibility of editorial content off-line. And on-line only 10% of traffic will ever come through an advertisement Improve your position with relevant content – Send press...
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