Comments on: Help Me Write a Book Part 2 – Defining Your Target Market http://www.roundpeg.biz/2008/11/book/ Helping Small Business Become Big Business Wed, 08 Feb 2012 21:37:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Lorraine http://www.roundpeg.biz/2008/11/book/comment-page-1/#comment-1055 Lorraine Mon, 17 Nov 2008 22:06:54 +0000 http://www.roundpeg.biz/?p=494#comment-1055 Thanks Jared. Great advice, and I checked out the resource. It is a cool tool for every business owner and sales professional Thanks Jared. Great advice, and I checked out the resource. It is a cool tool for every business owner and sales professional

]]> By: Jared Young http://www.roundpeg.biz/2008/11/book/comment-page-1/#comment-1054 Jared Young Mon, 17 Nov 2008 21:15:59 +0000 http://www.roundpeg.biz/?p=494#comment-1054 Lorraine, one of the best ways to target your market is to develop your "ideal client" and write your marketing specifically to that person. Saddleback Church did this to great effect with the now famous Saddleback Sam. I developed a tool for my clients that explains it bit better (http://www.originalquill.com/products/idealclient.htm). Once you have your ideal client created you know exactly who you are writing to every time you create a new marketing piece. Jared Lorraine, one of the best ways to target your market is to develop your “ideal client” and write your marketing specifically to that person. Saddleback Church did this to great effect with the now famous Saddleback Sam.

I developed a tool for my clients that explains it bit better (http://www.originalquill.com/products/idealclient.htm).

Once you have your ideal client created you know exactly who you are writing to every time you create a new marketing piece.

Jared

]]>