Comments on: Help Me Write a Book Part 3 – More About Your Customer http://www.roundpeg.biz/2008/11/marketing-book/ Helping Small Business Become Big Business Wed, 08 Feb 2012 21:37:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Lorraine http://www.roundpeg.biz/2008/11/marketing-book/comment-page-1/#comment-1058 Lorraine Tue, 18 Nov 2008 16:11:25 +0000 http://www.roundpeg.biz/?p=493#comment-1058 Scott - Great advice. We all have natural groups of which we are part. Finding ways to make our normal routines part of our business is much easier then trying to find a fit with groups with which we have no connections. Scott – Great advice. We all have natural groups of which we are part. Finding ways to make our normal routines part of our business is much easier then trying to find a fit with groups with which we have no connections.

]]> By: scott cunningham http://www.roundpeg.biz/2008/11/marketing-book/comment-page-1/#comment-1057 scott cunningham Tue, 18 Nov 2008 14:00:30 +0000 http://www.roundpeg.biz/?p=493#comment-1057 I was recently talking with an insurance agent on how he can differentiate himself in the marketplace. I suggested that he look at his interests and develop a niche in that area. For example, if he graduated from Purdue and is a conservative Republican, then let people in his network know that he wants to meet other Purdue alumni and Republicans. By doing so, he has an instant connection with these people, plus it helps people in his network make connections for him easier. Scott I was recently talking with an insurance agent on how he can differentiate himself in the marketplace.

I suggested that he look at his interests and develop a niche in that area.

For example, if he graduated from Purdue and is a conservative Republican, then let people in his network know that he wants to meet other Purdue alumni and Republicans.

By doing so, he has an instant connection with these people, plus it helps people in his network make connections for him easier.

Scott

]]> By: scott cunningham http://www.roundpeg.biz/2008/11/marketing-book/comment-page-1/#comment-1056 scott cunningham Tue, 18 Nov 2008 13:55:30 +0000 http://www.roundpeg.biz/?p=493#comment-1056 Lorraine, I was recently talking with an insurance agent about how he can differenitiate Lorraine,

I was recently talking with an insurance agent about how he can differenitiate

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