Small Business Tip: You Don’t Have to Be the Prettiest Girl in the Room

By on Nov 22, 2008 in Marketing | 0 comments

I recently started reading Jim Connolly’s blog. A solid marketing professional, I enjoy his practical advice .  In a recent post he wrote about Equality and Attraction.   Focused on internet marketing, he said:

You attract sales, leads and referrals by being attractive.  In the online world, this means making your site or blog as valuable to your ideal profile of client / customer as possible.  You do this by focusing on delivering quality and quantity.

When it comes to attraction on or off-line, what makes someone attractive? Go to a party and look around the room interesting, confident people are usually the center of attention.  How does this translate to your on-line? Write interesting content and share it with confidence.    – A simple post on Twitter or FriendFeed to let your followers know you have something new, then let your readers find you.

It is frustrating when you write a good post and no one comes to read it.   Instead of emailing a link to everyone you know, write another good post.

And one final thought, in addition to interesting people, the other very popular folks at any party are the good listeners.  So spend some time listening as well by asking good questions.

Who are the most attractive people you know?