Window Makeover's Premiere at the Home Show
We just finished the material printed for the Window Makeover booth at the Home Show. And despite the snowstorm, the signs and brochures and busienss cards arrived in time for the show. Window Makeover will be at the Indiana State Fair Grounds today through February 8th. Stop by and say hi when you see the giant Window Makeover banner designed by us and printed with very short turn around time by Steve Scalp of SignHere. Each piece of their twenty foot booth was designed and printed separately. There were 15 different pieces; posters, banners and signs which were assembled to create their...
read moreWindow Makeover’s Premiere at the Home Show
We just finished the material printed for the Window Makeover booth at the Home Show. And despite the snowstorm, the signs and brochures and busienss cards arrived in time for the show. Window Makeover will be at the Indiana State Fair Grounds today through February 8th. Stop by and say hi when you see the giant Window Makeover banner designed by us and printed with very short turn around time by Steve Scalp of SignHere. Each piece of their twenty foot booth was designed and printed separately. There were 15 different pieces; posters, banners and signs which were assembled to create their...
read moreFind Business in the Small Things
As I move around the the community, I talk to a lot of business owners about the economy, and their business. Some are flat right now, many are down, and a few are actually doing quite well. Almost everyone is watching the economy for signs of what will come next, but the business owners who are still “working their business” are still busy. They may be looking a little harder to find their next sale, but the next sale is still there. What does “working their business” mean? It means doing more, not less to promote and market their business. But more...
read moreGet Your Business Flying with Word of Mouth Markeitng
I have been a fan of Ben McConnel since he gave a presentation here in Indy at a Rainmaker event several years ago. I enjoy reading his blog , which he doesn’t post to nearly enough. But when he does, the post is smart and customer focused. I particularly liked a recent post - about how word of mouth, and especially on-line word of mouth can help you launch your new business. Using Twitter, Blogs, on – line news sources and a vast array of other social media tools you can build interest, buzz and anticipation. While other small business owners are still debating the value of...
read moreWhat are You Packing for 2009?
Tammy Erickson and I are probably about the same age,so I can imagine her response the first time her boss told here to pack her “spectacles, testicles, wallet and watch,” for an upcoming business trip. But I enjoyed her recent post “What ‘s in your briefcase for 2009?” where she shows how these four things, or a variation of them should be in ever small busienss owner’s briefcase in 2009. She says: Make sure you have the ability to see things clearly. Develop connections with people who will provide you with provocative perspectives and...
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