Comments on: Help Me Write a Book – Part 5 – Your Competitors http://www.roundpeg.biz/2009/01/help-me-write-a-book-part-5/ Helping Small Business Become Big Business Wed, 10 Mar 2010 21:45:09 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: john troll http://www.roundpeg.biz/2009/01/help-me-write-a-book-part-5/comment-page-1/#comment-1449 john troll Thu, 15 Jan 2009 00:46:31 +0000 http://www.roundpeg.biz/?p=723#comment-1449 Lorraine: Who is a Level 1 competitor? The text seems limited to the compeittive process for goods rather than goods/services. Services now rule!! More subtly, I would argue that the competitive process is different for truly innovative products/services. Such products/services do enjoy a honeymoon period where they so dramatically solve a problem that they enjoy a semi monopoly. The factors that you list gradually overtake them. Your comments more accurately describe the new entrant whose product is not truly innovative. Lorraine:

Who is a Level 1 competitor?

The text seems limited to the compeittive process for goods rather than goods/services. Services now rule!!

More subtly, I would argue that the competitive process is different for truly innovative products/services. Such products/services do enjoy a honeymoon period where they so dramatically solve a problem that they enjoy a semi monopoly. The factors that you list gradually overtake them. Your comments more accurately describe the new entrant whose product is not truly innovative.

]]> By: Dale Collie http://www.roundpeg.biz/2009/01/help-me-write-a-book-part-5/comment-page-1/#comment-1447 Dale Collie Wed, 14 Jan 2009 13:43:42 +0000 http://www.roundpeg.biz/?p=723#comment-1447 Hey Lorraine -- you're just too sharp ... I recall your telling me about this some time ago, but I'd forgotten ... Maybe I can do something similar with my leadership books. So... Now we have Level 4 - more today than ever before. Level 4 - These competitors might be companies in the traditional sense, but more than likely they are "events" that take the attention of your customers in such a way that they will just not be buying your products, or the events take priority on supplies in such a way that you cannot supply your customers regardless of how great the demand, e.g. 9-11, death of Princess Diane, Katrina. The proximity of the event and its personal impact will influence the duration of the "distraction." Hey Lorraine — you’re just too sharp … I recall your telling me about this some time ago, but I’d forgotten … Maybe I can do something similar with my leadership books.

So… Now we have Level 4 – more today than ever before.

Level 4 – These competitors might be companies in the traditional sense, but more than likely they are “events” that take the attention of your customers in such a way that they will just not be buying your products, or the events take priority on supplies in such a way that you cannot supply your customers regardless of how great the demand, e.g. 9-11, death of Princess Diane, Katrina. The proximity of the event and its personal impact will influence the duration of the “distraction.”

]]>