Invest in You
I am a former school teacher, and as a result, I firmly believe in the benefits of continuous learning. So when I read a post by Rosebeth Moss Kantor where she described investing in your career, by investing in learning, I just had to share. While her comments are directed at managers in large corporations, I believe the same advice is relevant to small business owners. She says: Investing in one’s own career through new learning not only pays the high lifetime dividends, it is about all one can do in turbulent times. Even before the current financial crisis and recession...
read moreEmail Overload
Two hundred email a day, not counting the twitter, facebook and other social media notifications. Some days I am completely overwhelmed. And yet, even as I am madly skimming, deleting, and unsubscribing, I still use email for my marketing, and for some of my small business clients. Why? Because the right message works! And so in this era of mass messaging and information overload one important question: Is there still room for the genuine, personal email? I think so and in a recent post Seth Godin talks about “how to send a personal email” Seth outlines 14 rules worth...
read moreMoving Items from To-Do to To-Done!
If you are like me, ( an overworked small business owner) as the new year begins I am looking for new systems to make your life easier. That is why I loved this post by Gina Trapani writing for the Harvard Business Review discussing how to create to-do lists that work. The title immediately caught my attention, because I have lots of to-do list, in notebooks, on post-it notes, and on line. I have so many to-do lists, I sometimes don’t get things “to-done” She has a two simple suggestions to stream line the process: Break it down. Then break it down some more....
read morePR 2.0 – The Next Generation of Small Biz PR
Valeria Matoni raises an interesting point about the future of PR. In an article entitled PR 2.0 is free she talks about the role of the connector shifting from main stream media to the masses. Today anyone can be a trusted source of news and as a result, PR efforts can easily be fragmented. With the advent of RSS Feeds media becomes self serve, as we find the sources we trust, who serve just the content we want. She says: More conversation, less persuasion. PR 2.0 may move freely through media, it most certainly requires thoughtful preparation and consideration for it to be a benefit...
read moreMarketing Lessons from Disney
I have long been a fan of Walt Disney, admiring his vision and creativity. So I read with interest this article by John Sviokla on how he thinks Wald Disney would Market in 2009. It is an interesting approach to for small business owners to consider as part of their marketing approach. He says: Know the story is king. Humans like to read about humans and whether you are selling CAT scanners, or auto insurance, every message must have a story that resonates with the human condition at its core. Almost all great stories have ancient roots. What are the stories of your business? Is it...
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