More Strategies for Coping in 2009
A few weeks ago, I found an article by David Silverman summarizes conversations he had with several entrepreneur friends. Coming from a wide range of backgrounds, these small business owners expressed cautious determination with plans to be aggressive in 2009. In this follow up, he focusese on six suggestions for strategies for next year. Invest Now Focus on the Customer Give Unique Value Carolyn’s husband Paul provides the Siamese twin of customer focus: making something uniqu Market, Market, Market Be Honorable Stay the Course To this list I would add: Strengthen relationships...
read moreInternet BubbleGum
This post was originally written for www.lorraineball.com. When I first started blogging, I felt I needed to separate my personal and business blogs. Over the last fews months I have come to realize that is not the case. If it is worth saying, it is worht saying here, so I have been going through my archieves and reviewing posts I thoguht didn’t fit. This waas written in September, and I think it is as relevant now. As I listened to the news from Wall Street this week, I am reminded of the Dot Com crash in late ’99 early 2000. And although this most recent downturn...
read moreTurbo Charge Sales in Turbulent Times
One of my favorite RSS feeds is the Harvard Business Publishing. With topics ranging from Sales and Marketing to Management and Economics, there is always something interesting to read. And the wide variety of writers creates a fascinating and unpredictable voice for this blog. Recently Darrell Rigby wrote a great piece on How to Turbo charge Sales in Turbulent Times. The tips make good sense for small businesses and larger businesses. He says: When companies are hit with declining sales and shrinking margins, the options can start to look bleak. Attacking one challenge–by raising or...
read moreEvery Sale Begins with a Relationship
I am not a professional blogger. I have a full time business as a marketing professional, my blog is a passion, an integral part of my marketing, and a place to express myself. And even if I don’t ever make money directly from blogging, I found the tips in this article by Justin Wright on ProBloggor extremely valuable. In describing the process of blogging he says: The Journey is Everything Hard Work Does Pay Off Relationships are Everything Doing what you love isn’t work Provide first reap rewards later. All valid points, but the one which is really ringing true for me...
read moreHelp Me Write a Book – Part 5 – Your Competitors
Last Fall I started a project to create a second edition of my book: The Entrepreneur’s Notebook. Periodically I present a piece of the original text, and ask for suggestions or additions. I was hoping some of the great marketing minds I have met on the net would weigh in on some of the topics. And I have gotten some good feedback. But I got busy, and haven’t put a section up recently. Well it is time to get back at it. Contributors will be included with credit in the revised text, which I still hope will be released some time next summer. Today’s Text comes from...
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