Posted by on Jan 26, 2009 in Ramblings | 3 comments

When I first started blogging, I thought I needed to keep my personal and professional blogs separate.  I think many small business owners starting a blog, start out this way.  The best eventually learn if they are their business, they need to let who they are come through.

When I first started blogging,  I was afraid, my “personal voice” would be inappropriate for a business blog.  Over the last year, I have read countless blog posts – professional and personal by some of the best writers in the world.  The ones I enjoyed the most, blended their personality into their business.  As my social media mentor Kyle Lacy likes to say, they were authentic! They seemed approachable.

And so, slowly I have let little bits of me come through.   As I think about it now, my discomfort was really kind of odd.  What “business image” was I trying to protect?   At Roundpeg our style and personality is a little off beat.  We take what we do seriously, we just don’t take ourselves seriously.  I worked hard to build a brand which was authentic and approachable. From the logo and the colors to the informal office environment which includes an office cat, and a part time office dog, we want people to feel at home at Roundpeg.  And I am now comfortable with the idea that our blog, which is really just an extension of us, should reflect our personality

So if you are on 106th Street, in Carmel, stop by!   Come in through the kitchen, try not to step on Clyde our cat, and help yourself to a cup of coffee. ( If the pot is empty, feel free to make some.  The filters  on the right side, above the coffee pot).  And if you are not in the neighborhood, stop by our blog, say hello with a comment, and let us get to know you!

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  • http://www.tinyurl.com/hmw2008 Hazel Walker

    While I strongly agree with you on letting your personal voice be part of your business blog, I caution business people regularly about protecting their business reputation online. During the election process there were some business people who posted some very in your face, intolerant blog post. Almost hate filled, those are people whose names I cannot separate from the truly negative post. So I question my ability to be able to ever refer business to them, if they are that intolerant of others view points would they care for the client that I send them. While disagreement on an issue is fun and energetic, hate and intolerance is not.

    On the other side are the people who tell me too much about their personal life in their post. I don’t want to know how drunk they got and threw up, I don’t want to see the photos.

    While I think it is wonderful to let your personal voice and opinions come through on your blogs, it must be appropriate and you must protect your reputation, one of your future clients could be reading this you want them to want to do business with you.

    Thanks for the very good post Lorraine.

  • http://www.roundpeg.biz Lorraine

    Hazel I think there is a balance, letting your personality come through is one thing, telling me the intimate details of your social life is another.

    My rule, if I wouldn’t say it in person in a room, mixed company, friends and strangers, I won’t say it on my blog

  • http://onlineslotmachines888.wordpress.com/ ReahGeotted

    Hi, cool site, good writing ;)