I Guess the Downturn is Good for Us
Ben McConnel shared his thoughts on the a recent study by the Association of National Advertisers as reported by Media Post. A new survey of ANA of its members on how they are cutting marketing budgets in this nasty recession. As he shared the statics, it was clear, that news is neither good or bad, it just depends on where you are sitting for example: in response to the statistic that 48% of the c0mpanies surveyed are looking to reduce agency compensation, McConnel had this to say: If agency compensation is being cut, that’s good news for start-up agencies that don’t...
read moreTwitter and Social Media in the Most Unlikely Places
Twitter as a marketing tool for a mobile Taco Stand? Absolutely… Chris Brogan shared a wonderful video interview with the owners of this small mobile taco business in LA as they explain the evolution of their small business from concept to success. As you read the article and watch the video you can Dismiss the concept because you aren’t in the food business so it won’t work for you Dismiss the concept it is LA, and they are totally different there Look for ways to apply the concept in your business I reccomend the the third choice. This was not a hip trendy...
read moreFinding Your Creative Process
Where does creativity come from? I have always been fascinated with the generation of creative ideas. So I loved this video by The author of Eat, Pray, Love, Elizabeth Gilbert. In it she muses on the impossible things we expect from artists and geniuses — and shares the radical idea that, instead of the rare person “being” a genius, all of us “have” a...
read moreStrategic Marketing
Two of our clients, both small business owners, Jen Farrell with To the Nines and Tiffany Wesseler with Flowers by Tiffany have a unique strategic releationship. Each company offers a product of interest to high school students during prom season. Jenn offers tuxedo rental and Tiffany coursages, boutineers, and floral arrangments. Instead of approaching the schools indivually they are formed a loose partnership which allows them to offer the services as a parckage. They can cover more ground, each talking to different schools, making arrangments for fittigns, and order...
read moreCreative Solutions Begin With Old Tools
Many small business owners pride themselves on their creativity, the ability to come up with new ideas, new tools, new inventions. But sometimes, the most creative solution is finding a new use for an old tool. Mike Sansone wrote a thought provoking post the other day asking: Is there only one way to use a car? At first I thought, sure to get from place to place right? Wrong - Today as Mike points out cars have many uses: Someone put a meter in a car and it became a taxi. Another decided they could help deliver stuff and now couriers double park in big cities. Banks use cars to make house...
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