Why do I Need Business Inventory
One of the easiest ways to make your blog more interesting is to have guest authors who write things which are relevant to your audience. Today’s blog post is from my good friend Cindy Hartman of Hartman Inventory A change of pace from my typical small business marketing tips, today’s column takes a closer look at one element of disaster planning – The Business inventory. In her case study, she points out very clearly why every business should have an inventory. Cindy points out: A business owner experienced a theft and received a check from his insurance company...
read morePlan for the UpTurn
The economy will turn around and when it does will you be ready? John Baldoni, writing for the Harvard Business Review says: Market economies are cyclical. And just as companies regularly plan for the next downturn, that is, be watchful of spending and debt load, the same applies to the upside of the cycle. If you wait too long, you will miss out on the upswing, putting your company at a disadvantage when the indicators swing northward. So how do you get ready for the return swing of the pendulum? Use the slow times to plan, clean up operations, and invest in training. What will you learn in...
read moreFrom Random Strangers to Raving Fans: Welcome Irrigation Contractors!
I am always surprised when companies spend thousands of dollars driving traffic to their website, and then spend nothing on converting the visitors to active prospects or clients. When someone comes to your website, what do you want them to do? Download a form, subscribe to an email, and schedule an appointment? Is it easy for a visitor to figure out what they are supposed to do? This was the topic of my presentation to the Irrigation Contractors Association earlier this week. If you would like to know more about how to create a web strategy that does just that, simply fill out the form...
read moreAt War with the Ecomomy – Try a Ninja Approach
As a small business owner, I am at war with the economy. At least that is how I feel, and the good news is so far, I am winning. But it is a battle, and so I read with interest a recent post on Chris Brogan’s website about using Ninja techniques against the current economy. He says: Imagine you’ve got a sword and you’re on the field of battle. A well armed, well armored samurai is charging you, you clash, and you’re about to be overrun by what’s effectively a high speed steamroller covered in chainsaws. As you clash, you try to hold your ground but realize you’re screwed, so...
read moreCinderella, Magic Wands and Small Business
When I was a little girl, Cinderella was my favorite story. But unlike most of my friends, I didn’t want to be Cinderella. I wasn’t looking for a handsome prince to rescue me. Instead, I thought the fairy godmother had the coolest gig. With the wave of her wand she could make magic happen. I wanted to be her! And in a way, maybe I am. Today, I work with business owners, and make magic happen. My magic wand is my keypad, telephone and address book. But the truth is, just like in the story of Cinderella, the real magic didn’t come from the wand… Check...
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