Consumers Want More than Talk
In honor of Valentines Day, I thought I would bring back one of the funniest posts I found earlier this year called Bring the Love Back. 50 years ago, advertising was easy, figure out your target audience, and talk at them. Today, you have to talk to them. While many people talk about this changing nature of marketing communication, this extremely funny video by Geert Desager ( Trade Marketing Manager South East Asia for Microsoft.) demonstrates how wrong old style advertising can seem! Go to Video What about your marketing? Are you really focused on your customers, or are you focused...
read moreCustomer Experiences – Mass Customization
I really enjoy the TED talks which range from politics and science to arts and economics. This particular presentation focuses on the progression of economic value. The speaker looks out how our economy has changed, an changed again. Initially our economy was based on commodities, and later on our ability to transform those commodities into goods through an industrial process. But over time, people stopped caring who manufactured the goods and price became the most important factor. Next came services. As the manufactured goods themselves became commodities, companies set themselves...
read moreLinkIn Revisited
About a year ago I wrote a post and a newsletter article about LinkedIn. At the time described it as my new fix for my addiction to networking. LinkedIn became a supercharged version of my address book, but it never lived up to the promise of feeding my need to connect … till now. I always believed the real power of LinkedIn is in the ability to see who knows who, but it wasn’t much of a conversation tool. I could introduce people, exchange an eMail, but it wasn’t convenient to keep logging in, so I quickly moved conversations elsewhere. Then Amber Naslund who I...
read moreCustomer Service Expectations
I have been writing alot about customer service lately because I think it is important for small business owners to always remember who keeps them in business. The attitude my life would be great without customers just doesn’t work. They are your life blood, and you need to take care of them or someone else will, but how much is too much? Chris Brogan has written an interesting column on communication expectations shifting from a few days to a few hours, and he blames the web for much of our impatience. While the web accelerated the issue, email, faxes and overnight delivery...
read moreMore on Customer Service
About a week ago, I wrote a bit of a rant about my customer service experience ( or lack there of ) on a recent trip to Starbucks. I thnk I was channeling my Social Media mentor Kyle Lacy. This is a topic, worth returning to – not to bash Starbucks again, but simply becuase of the critical nature of good customer service. Important in any economy, as sales opportunities shrink small business owners must do more to delight your customers or someone else will. Jason Tryfon has written an interesting post on this topic. He argues that the web has made this more important and I...
read more317.569.1396
 |
 |
 |
|
||
 |
|
 |
|
||
