Last Days of the Presidency
No I am not talking about Obama. I am talking about me. Tonight I step down as President of Rainmakers. It has been an amazing three years, in which I have met incredible people, learned and grown so much, and seen my life and business move in directions I would never have anticipated. And so, as I get ready for my last speech as President, I have really struggled with what I want to talk about. In the last three years, I have given more then 100 speeches, so what is left to say? After weeks of planning, I have decided to keep it simple, and focus on one theme –...
read moreDiscount Tire Gets My Vote
Tonight, I saw a great example of a company using Twitter to put a personal face on their brand. I had a flat tire, and my wonderful husband (@aballstudio for those of you who follow Twitter) took the tire to Discount Tire to get it repaired or replaced. While waiting to get it fixed, he sent the following Tweet: “@roundpeg waiting for your new tire: $19.54. Tell people about Discount Tire’s great insurance program! Woohoo!” To his surprise, he received the following Tweet in reply from @discounttire: “@aballstudio Thanks for the shout out – glad we...
read moreReferrals With No Strings Attached
Over the last few years, through networking and social media I have had the good fortune to meet a number of smart, interesting marketing professionals, around Indy and around the world. One of the most talented I have met recently is Michael Reynolds, President & CEO of SpinWeb. SpinWeb is an interactive agency delivering marketing, branding, and design solutions to smart businesses and non-profits that would like to utilize the Internet to grow and flourish. On the surface, I guess you might think we are competitors. We offer similar services, to similar clients. But Indy...
read moreEducation and Action!
As I step into the role of Executive Director for Rainmaker University I have thought about the question of what is the real purpose of RainU? Why do we want to add this educational component to our business association? I found the best answer on a blog by Chris Brogan ( a smart social media expert with the right balance of humor and valuable information in his posts). Quoting Thomas Kempis, he said: The object of education isn’t knowledge; it’s action. That sums it up. While education for the sole purpose of expanding your knowledge is valuable, Rainmakers is about ACTION. We are...
read moreSpring Comes to Indy and the Economy Too!
I was out on an inspiration walk* the other day and noticed the first signs of spring. There amoung the clusters of dead leaves were the first signs of new growth. I realized just as spring follows winter, down cycles in the economy are followed by upswings. As farmers have done for years I will be planting this month. Kicking up my marketing activity just a notch, a little more networking and direct mail, a few experiments with my email newsletter. All of this work is designed to insure my crops are planted when summer comes. And there are signs the economy is rebounding, little...
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