Marketing Organization Chart – Revisited
In December, I shared a marketing organization chart I found on Duct Tape Marketing. This simple post has consistently been one of my most viewed. While it doesn’t generate a lot of conversation, it does create a lot traffic. So I thought it would be valuable to see if I could find other content on this same topic.
I found this graphic from Small Business Trends posted by Peg Corwin of the SBDC in Chicago. The image depicts the various tactics and tools available to drive traffic to your website, which is the center of your marketing.
While I think the Web Marketing Organization Chart is pretty complete, I do think is is missing an important element. The “Expert Author” sites such as eZine Articles, which will publish your content, making it available to others. These sites are terrific ways to build your reputation as a subject matter expert.
On the outer ring you find many of the social media sites. And while the national and international ones are interesting, there is a real advantage to micro sites serving a small geographic area where you use the site to meet people and then connect face to face. Here in Indy, we have Smaller Indiana!
And while no one can use all of these tools well, and still run their small business, you should add a few to your marketing mix. Which of these tools are you using and why?
Include a marketing organization chart as part of your overall business plan. Need help getting started? Download our FREE Business Plan outline today!
Lorraine-
I love charts and diagrams as a tool to teach my clients and coaching students. While your post is not about charts and visuals per se, it reminds me of the power of visuals.
In fact, I’m now inspired by your post to blog myself about charts as a business tool. I’ll post something this week on the topic at http://www.askmattonline.com.
As an experiment, I’ll title my post “Marketing Organization Chart” to see wht traffic it generates. I’ll let you know the results.
Another great post!
Two of my favorite local business and marketing thinkers- Lorraine ball and Kyle Lacy. Thank you both!