In December, I shared a marketing organization chart I found on Duct Tape Marketing.  This simple post has consistently been one of my most viewed.  While it doesn’t generate a lot of conversation, it does create a lot traffic.   So I thought it would be valuable to see if I could find other content on this same topic.

I found this graphic from Small Business Trends posted by Peg Corwin of the SBDC in Chicago.  The image depicts the various tactics and tools available to drive traffic to your website, which is the center of your small business strategy and  marketing plan .

While I think the Web Marketing Organization Chart is pretty complete, it is missing an important element.  ”Expert Author” sites such as eZine Articles,  will publish your content, making it available to others.  These sites are terrific ways to build your reputation as a subject matter expert.

On the outer ring you find many of the social media sites. the national and international ones are interesting,but don’t ignore micro sites serving a small geographic area.  These social media niche sites are a great way to meet local people and then connect face to face.  Here in Indy, we have Smaller Indiana!

And while no one can use all of these tools well, and still run their small business, you should add a few to your marketing mix.  Which of these tools are you using and why?

Include a  marketing organization chart as part of  your overall small business strategy. Need help getting started?   Download our FREE Business Plan outline today!

More on This Topic

• Marketing Organizational Chart
• That’s A Wrap, Week Ending January 27
• From Real Time to My Time
• Know Thy Business
• That’s A Wrap, Week Ending Jan. 6
• That’s A Wrap, Week Ending Dec. 30
• Small Business Social Media Strategy for 2012
• Hidden Gems from 2011
• That’s A Wrap, Week Ending Dec. 23
• 2011 Greatest Hits