Top 5 PR Don’ts
Written by Annalise Corman Every week we distribute press releases for clients. Some we write, but frequently, we simply pass along the information that our clients have written. We often need to ask our client to rework the press release. Here are 5 common mistakes rookies, and sometimes not so rookie, professionals make when writing press releases. Failure to include contact info This tip seems silly but you can’t imagine how frequently the contact information is left off of releases. Contact information not only gives you credibility but it allows reporters and news...
read moreOne Blog – Many Voices
When I started Roundpeg seven years ago, it was just me. Like many small business owners, when I wrote copy for the marketing material I chose phrasing to make it sound as if there was a whole company “the team at Roundpeg” “we”, “our clients”, “our philosophy”. And I imagined what it would be like someday when it wasn’t just me. Today, Roundpeg is a “we”. Finding and hiring talented people was the easy part; releasing some of the control, allowing others to contribute to the brand, that was tougher. But I have...
read moreConsulting Firms Launch New Websites Courtesy of Roundpeg
At Roundpeg, projects seem to come in waves. Right now we are working on a number of websites for small businesses using WordPress. While we have created websites using traditional HTML in the past, we have switched completely to designing websites using WordPress. Why? For our small business clients, this is a better alternative. We are able to quickly create a simple, yet professional website for a reasonable price. A typical design is $1,500 and the fee includes first year hosting, unlimited email and training on how the client can update and manage the site themselves. For us the...
read moreIf You Want to Make the News… Be Worthy
Written by Annalise Corman More and more companies talk about public relations as a good way to gain exposure, but there needs to be a story to create a buzz. As we work with our clients, we try to find an interesting angle or the best media outlet for the story. Several of our clients have been involved in newsworthy projects lately and the press is all too eager to put it in print. Here are a few: examples of stories the local press thought was worth sharing: Rainmakers Names New President Small College Reaps Big Benefits From Cloud...
read moreThe Time You Can Save
Guest Post by Robby Slaughter It is so nice to take a day off and enjoy a guest post. Today’s article is by Robby Slaughter. And if you read all the way through Robby has a special offer for a few of my readers. With the phone ringing, the email inbox piling up, the junk mail pouring in through the door and your customers and employees constantly dropping in, it sometimes seems amazing that you can get anything done at all. But smart professionals divide their time into two pieces: first, key creative, technical and relationship management tasks, and second, routine busy work. The...
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