When Employees Love Your Company Your Customers Will Too!
I have always believed if you want to create customer evangelists, (customers who care passionately about your brand) you need to start with employee evangelists. Every day, your employees go into the community. What do they say when asked about where they work? Do they say they love it or say, it’s ok? Do they passionately endorse your products? Do you know?
read moreInternet Marketing Trends :#11 Innovation
Tom Now, Writing for StartUp Nation wrote an interesting post about the 20 hottest Internet Marketing Trends for 2009. Every few weeks I have gone back and looked as his original post, and selected one of the trends to write about. It has been interesting to look at how companies are incorporating these trends into their marketing efforts. Today’s Trend: Innovation: In the original article Now said: With the recession will come a greater intensity of competition for the fewer available purchasing dollars. With this will bring a surge of creativity and innovation in the online...
read moreFive Steps to Better Direct Mail Campaigns
I have been talking about Twitter and other Social Media tactics so much lately, it is easy to think I have abandoned traditional marketing tactics completely. But that is not true! For most small business owners the best results can be found by combining on and off-line elements. Direct mail campaigns, done correctly, can be a very powerful tool for small business marketing. The problem Most business owners don’t take the time to do it right! Here are five simple steps which can significantly improve your results. Select a Target – 100 postcards sent to the right people...
read morePink Cake Box Revisited
About a year ago I stumbled across a story about a a small business that was baking up a storm combining their web site, a blog, public relations, and social media into a comprehensive marketing strategy. Pink Cake Box is a specialty cake shop in northern New Jersey with 10 employees. I was intrigued by this traditional retail business which launched a very non-traditional campaign just as they opened their doors in 2005. Blogging consistently for four years they have been featured in People, Modern Bride, and several other publications. I checked in on them this week, and was pleased to...
read moreSmarts, Guts and Luck! Entrepreneurs Also Need Friends!
Writing for the Harvard Business Review, Tony Tjan says great entrepreneurs need three things: Smarts, Guts and Luck. He says describtes his trilogy this way: “Smarts” is the best foundation for any entrepreneur. Guts. Great entrepreneurs have the guts to go after big ideas. They are willing to put themselves out there when most worry about, “What will others think?” Luck. Even with all the smarts and guts, you don’t get the glory without some luck. While I think each of these elmeents are important, I think Tjan missed the most important element for a...
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