Thanks for the recognition. I think you’ve really hit the nail on the head with your post. If you look at the total cost of our online efforts, our biggest investment has been time. The actual outlay of cash has been fairly minimal – a good camera and camcorder along with the necessary software and hosting services encompasses the majority of our capital outlay.

The challenge is to continue to stay innovative and ensure you stay focused in the right areas. To your point, it’s important to plan ahead and develop a list of top focus areas..otherwise you may spread yourself too thin…