Recession Survival Strategy – Expand Your Marketing Department!
Sound crazy? Just as you are fighting to keep the lights on and all of your employees on the payroll, I come along and suggest that you expand your marketing department. But when things slow down, increasing your marketing activitiy is the most important thing you can do, but it doesn’t have to be more expensive! In an article by Rosebeth Moss Kantor , the author suggests five smart strategies to expand your marketing department, without spending a lot more money by simply engaging everyone in your organization in the marketing effort. Several of her suggestions include looking...
read moreRound Up Your Prospect/Client Data
When I put out a request for guest bloggers, I was delighted by the responses, from friends and associates across a wide range of industries. Today’s post is by my good friend Barb Jones of Stellar Training. Here is her post on organizing those contacts you have worked so hard to find! Round Up Your Prospect/Client Data Okay small business owner, be honest. Are prospect business cards stashed all over your office? And handwritten notes about prospects or clients? Are your people getting frustrated because it takes so long to figure out who talked to a prospect or client last...
read moreMarketing Organization Chart – Customer Service
In the last of a four part series exploring the Marketing Organization Chart for small business owners, we look at Customer Service. Often large companies do not consider this as part of their “marketing effort”, but most small business owners know if you don’t take care of your clients after the sale, you will not have many new sales There are three main elements of Customer Service: Loyalty Community Referrals LOYALTY How do you reward your clients for doing business a second or third time? Do you offer multi-unit discounts? At Roundpeg, we discount the second...
read moreLessons for Life, Business & Rock Climbing
I am a TED junkie. I am fascinated by the range of topics, by speakers from all walks of life. What I enjoy the most is the way the lessons from each topic have much wider applications. For example in this short presentation by veteran rock climber Matthew Childs his nine pointers for rock climbing are handy tips for life and business. He says: Don’t Let Go Hesitation is Bad Plan Ahead The Move is the End Know How to Rest Fear Sucks Opposites are Good Strength Does Not Always Equal Success Know How to Let Go Take a few minutes t watch the video, and I am sure you will...
read moreLessons for Life, Business & Rock Climbing
I am a TED junkie. I am fascinated by the range of topics, by speakers from all walks of life. What I enjoy the most is the way the lessons from each topic have much wider applications. For example in this short presentation by veteran rock climber Matthew Childs his nine pointers for rock climbing are handy tips for life and business. He says: Don’t Let Go Hesitation is Bad Plan Ahead The Move is the End Know How to Rest Fear Sucks Opposites are Good Strength Does Not Always Equal Success Know How to Let Go Take a few minutes t watch the video, and I am sure you will...
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