Internet Marketing Trend – Video Marketing
Tom Now, writing for StartUp Nation kicked off the year with a list of what he considered to be the 20 hottest Internet Marketing Trends for 2009. Over the last few months I have taken a look at many of these trends and how we or our clients are using them as part of a comprehensive marketing strategy. Now almost four months into the year, I thought it would be interesting to take a closer look at Video Marketing. In describing this trend, Tom Now says: Many studies show that adding videos to a website increases traffic and time-on-site. Look for a major increase in online videos in 2009. If...
read moreA Domain by Any Other Name
I have often said that naming a company is one of the most difficult decisions a business owner makes. Like your child, if you are successful, you are going to live with the name for a long time. Even before the internet, it was challenging. Now with so many of the best names taken, it is harder and harder to find a good choice. I was talking with Andrew Gouty of DeepRipples (an Indianapolis SEO company) the other day about the characteristics of a good domain name. He had a few tips which I put to use on a project we were struggling with. He suggested domain names should: Use...
read moreTalking Tech Series
I am looking forward to being a part of the May “Talking Tech” series hosted by Formspring. I will be sharing the program with Troy Burke, President of Right on Interactive and Brian Wolfe, Vice President of Sales for BlueLock. As spekaers, each of us has very different backgrounds, so there should be something of interest for everyone. There is no cost to attend, but RSVP’s are appreciated. Hope you can make...
read moreHow Much is a Customer Worth
Here is the second of two posts by Scott Howard. His blog Collective Wisdom is an eclectic mix of information. You never know what you will find when you drop by. He pulled two marketing articles from his archive at my request. The is the second in the second in the series. How Much is a Customer Worth? Like everything else, it depends. But to help you sort out the variables, I have some examples. Fast Food Restaurant that serves breakfast, lunch and dinner. Odds are that they have regular customers at the drive-thru every morning spending 4 bucks a day. Perhaps they only...
read moreMarketing Organization Chart – A Closer Look at Lead Conversion
In this version of a marketing organization chart, there are four elements: Strategy, Lead Generation, Lead Conversion and Customer Service. In a series of posts I have been exploring each of the elements in more detail. Today I am taking a closer look at Lead Conversion There are three main elements of Lead Conversion: Sales Nurturing Transaction All of the time, money and effort invested in generating leads can be wasted if you don’t have a good process for lead conversion – transforming a prospect into a customer. SALES What is your sales process like? How effective...
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