Marketing Org Chart – A Closer Look at Lead Generation
In December, I introduced a graphic of a Marketing Organization Chart I found on a blog post by John Jansch of DuctTape Marketing . As a follow up I am exploring each of the four elements ( Strategy, Lead Generation, Lead Conversion and Customer Service) in more detail. Earlier this week I took a look at Strategy today lets look at Lead Generation. There are three main elements of Lead Generation: Advertising Public Relations Referrals Your prospects will come to you ether because they have heard about you from someone they know ( referrals) or from some third party (public...
read moreThe Magnifying Glass and the Sun
Josh Brammer, of Spinweb, has been a wonderful guest blogger for the past couple of weeks. This post will feature his last guest blog (for now, I hope to have him back) He writes about about creating business focus by delegating to experts. Creating Business Focus by Delegating to Experts When I was a young boy, my grandfather passed on the age-old wisdom of the power of “The Magnifying Glass andthe Sun”. That day I spent an hour trying to harness the sun and start a fire on a small piece of newspaper — and did not succeed. What I have learned since then is that it takes...
read moreCRM for Small Business Success
About a month ago, I put out a call to other bloggers who offer tips for small business owners to share what they do here on Business Notes from Roundpeg. I was delighted when Linda Daichendt offered to submit several posts. Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in Start-ups, Small and Mid-sized businesses. Linda is a recognized small business expert with over twenty years’ experience in assisting small businesses in the areas of Marketing, Operations, Strategic Planning and HR. Linda...
read moreMarketing Organization Chart – A Closer Look at Strategy
In December, I introduced a graphic of a Marketing Organization Chart I found on a blog post by John Jansch of DuctTape Marketing . This post has been extremely popular, and I thought it would be valuable to take a closer look at some of the elements of the diagram So in a series of post, I am going to explore in a little more detail each of the four elements: Strategy, Lead Generation, Lead Conversion and Customer Service. There are three main elements of Strategy: Ideal Customer Core Message Marketing Material Ideal customer. This is the element most small business owners wrestle...
read moreTwitter Makes Me a Better Writer
I have been actively using Twitter as my primary Social Media connection for several months, and I think I am getting the hang of it. I have learned how to be funny, sarcastic and somewhat smart in 140 characters or less. I have made friends around the globe, and feel more connected to a number of local folks as well. As I explored Twitter I expected those things would occur, but I have discovered an interesting side benefit. I am becoming a better writer overall. The restrictions of the 140 character limit have trained me to look at every word and consider the value it adds to a...
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