Three Keys to Marketing
As I have become more involved with social media, I have found a number of people who’s posts I enjoy reading. I recently asked some of the people I follow to share a guest blog post with me. One of the people I follow is Scott Howard. His blog Collective Wisdom is an eclectic mix of information. You never know what you will find when you drop by. he pulled to marketing articles from his archive at my request. The first is found below, and the second post will be shared on April 24th. Think like a customer. Too often we know all the ins and outs of our business and we...
read moreEconomic RoadKill
Have You Ever Watched a Deer Running? I have and they are amazingly beautiful and incredibly fast creatures. Watching a deer move, I wonder how is it possible for them to be hit by a car? Surely they have the speed to dart out of the way and avoid becoming Roadkill. And yet, every spring, you see a few scattered on the roads. Why? Because as they are running, if they catch sight of a headlights of a car, they turn and freeze. Instead of moving on, they are paralyzed by feed of impending danger. They become Roadkill. I see the same thing happening to small business owners. ...
read moreFive Blogs I Read Every Day
As I work with clients to develop their internet strategy, (which always incorporates the use of a blog) the topic of content always comes up. How do you find new, fresh content every day? Some days, I draw on a conversation I had with a client, or an excerpt from a presentation I have been working on, and sometimes my daily post is inspired by something I have read. So today, I thought I would share links to some of my must reads. Seth’s Blog – This post is a little longer then his average post. Usually just a few paragraphs long, his thought provoking writing always gets me...
read more8 Actions That Build Trust
In his second guest post on our blog, Josh Brammer of Spinweb, talks about creating customer relationship. Creating a customer relationship, one brick at a time Creative work is fundamentally a process that involves a great deal of trust. Our clients invest time and money into trusting SpinWeb with their Company image. In turn, we have to manage this trust very carefully! At SpinWeb, we spend a great deal of time creating and maintaining trust with our clients. As a company, SpinWeb provides creative services to assist our clients in their online strategy. A tricky part of our business is...
read moreWeb Metrics with Meaning
I have often said, “Good marketing is ALL about the numbers. If you do marketing without paying attention to the numbers, what you end up with is Award Winning Advertising, that Doesn’t Sell Product.” So the question of the day is: In this age of information overload, which numbers have meaning to small business owners, with limited marketing budgets? About 18 months ago I decided my Alexa Ranking was a meaningful scorecard measurement. So I set a goal of improving my score from a dismal 7.7 million to under 1 million. It took about a year, but my rating is now,...
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