Evolution of Social Web
The internet is changing and as a result, how we interact with it is changing as well. I found this great diagram by Forrester Research which shows the evolution of social interactions of both companies and individuals. As you consider your social media strategy, you need to think about where your are comfortable individually as well as how much functionality you want to invest in for your website. As a small business owner, while I love the idea of creating a truly shared experience for users and visitors to my website it is unrealistic to think there will be enough of a return for...
read moreNever Forget What REALLY Matters
Written by Jay Mattingly Working with the Sertoma Club of Greenwood to redesign their website for WAMM Fest I learned a lesson about what is really important in web design and marketing in general. WAMMFEST, scheduled for Aug 22 is the first of what organizers hope will be an annual event celebrating Wine, Art, Music, and Microbreweries. It is a great opportunity for people to experience all that Indy’s vibrant cultural scene has to offer. The Sertoma Club, a volunteer organization wanted a website which would allow them to communicate updates on a regular basis to their target audience...
read moreSometimes You Just Need a Day Off
Like many small business owners, I seem to work all the time. In the office or at home, my cell phone and lap top are never far away. I answer questions, phone calls and emails from clients after 5 and throughout the weekend, but not today. As soon as Ifinish this post, I am off for the day. ( And it is only 9 am!) My daughter and I are taking a road trip to Chicago, to shop, meet friends, and go to a Cubs game. The sun is shining, it is going to be a beautiful day, and I am excited. Sure, I will have lots of catching up to do later this weekend, and next week, but for today, I...
read moreSmall Biz Strategies from the Tortoise!
When I was a kid, one of my least favorite stories was The Tortoise and the Hare! Why? Because the slow, unglamorous, boring tortoise won! Back then, and even today, I see myself as more of a Hare making quick decisions and moving in short sprints. However, I have come to understand, sometimes, you need the steady, predictable consistent approach of the Tortoise to be successful. Creative and innovative small business owners and entrepreneurs are good at developing brilliant ideas, but often lose steam when it comes to working out the details. Their brilliant ideas suffer when they...
read moreTwitter is Not Broccoli
When my kids where young ( they are now 22 & 25 respectively) we had a rule about tasting new foods. They were not allowed to declare they didn’t like something without tasting it first. They didn’t have to finish a huge portion, but they had to try everything. As a result, my kids ate broccoli, brussels sprouts, spinach and a host of other very unusual vegetables and fruits, while my friends watched in amazement. I was thinking about my kids, as I spoke to a group of business owners who declared Twitter was a waste of time. They were too busy for such nonsense. I...
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