Why You Need a Website!
Written by Christine Maley This summer we are lucky to have two new interns here are Roundpeg. Christy is a Journalism Major from IU, and Jay is a Marketing Major from IUPUI. Just like all our employees at Roundpeg, you will see posts from each of them from time to time this summer. Today’s post is Christy’s first attempt. Please feel free to drop her a note and tell her what you think! As the market is focusing exclusively on web-based communications, businesses must actively compete and adjust to that market as well. It shocks and appalls me that some businesses...
read moreHow Women Do Big Deals
Today’s post is written by Barbara Weaver Smith. I met Barbara through Twitter, and have had a chance to connect F2F as well. She is as much fun in person as she is on Twitter. I am delighted to share her post today. This is her second visit to Roundpeg, and it won’t be her last! My new eBook, Whale Hunting Women, is about how women do big deals in business and community. What do women do instinctively that makes us good whale hunters? Women learn early to practice certain habits that are good for sales—habits of listening, learning, mentoring, empathizing, and...
read moreMarketing Metrics: Customer Acquisition and Retention!
Earlier this week I introduced the concept of holding your marketing accountable by establishing metrics to measure performance. Because much of marketing is focused on customer acquisition, at least some of your metrics should measure elements contributing to your effectiveness at attracting new customers. Customer-acquisition metrics include: Awareness levels. Have prospective customers heard about you? Is your name the first that comes to mind in the product category? Rate of customer acquisition. How many new customers have you added this month? Market share. Of the total number of...
read moreSmarter To-Do Lists
Josh Brammer, of Spinweb, has provided us with many useful insights on our guest blog over the past few weeks. Today Josh gives fantastic tips on making better to-do lists! You have stuff to get done. Stuff that requires phone calls, emails, trips to the bank, the list goes on and on. So how do you organize your to-do list in a way that is helpful and easy to manage? Start make making smarter lists. The major goal of a to-do list is to organize your actions in a way that is easy answer the question “What should I do next?” But often lists are nothing more than quick jotts on paper that...
read moreMarketing Metrics for Small Business
Would you hire an employee, pay them a salary and never check on their work, never set goals or measure performance? Of course not! Whether you work for a large company or a small business you have a limited amount of money to spend on salary, and you use performance measures to gauge whether you money is being well spent. While most business owners understand this idea when it comes to employees, the don’t see that it applies equally well to their marketing! In a very real way, the $10,000 – $100,000 you are spending on marketing is like hiring another employee. ...
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