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read moreInternet Trends: Verticalization, Personalization, & the Long Tale
Written by Amy Rowe In January, I read a post by Tom Now about what he believed would be the 20 hottest Internet Marketing Trends for 2009. Over the last few months it has been fun to go back and take a closer look at some of the trends and how our clients and other small business owners are applying them. As I looked at the list of twenty, it occurred to me that these three: Verticalization, (is this really a word? ) Personalization and the Long Tale are so tightly related it made sense to look at them together. All three begin with the definition of your customer, who they are, what...
read moreInternet Trends: Verticalization, Personalization, & the Long Tale
Written by Amy Rowe In January, I read a post by Tom Now about what he believed would be the 20 hottest Internet Marketing Trends for 2009. Over the last few months it has been fun to go back and take a closer look at some of the trends and how our clients and other small business owners are applying them. As I looked at the list of twenty, it occurred to me that these three: Verticalization, (is this really a word? ) Personalization and the Long Tale are so tightly related it made sense to look at them together. All three begin with the definition of your customer, who they are, what...
read moreWho is Your Customer
As the owner of a small business marketing firm, I spend a lot of time talking with entrepreneurs. I never get tired of their enthusiasm or their passion for their products. I do however, get tired of explaining over and over and over that “anyone” is not their customer. No matter how universal you believe your product to be, there are subsets of the larger market which are more likely to buy than others. The key to running a successful business is to identify that subset and focus your energy and marketing efforts on that segment. Defining a target will not limit to whom you...
read moreI am Unemployable – And Proud of It
Four years ago, an old friend called to offer me a job. It was tempting. We had worked together in the past and I liked, respected and trusted him. It was a job for which I was well suited, in an industry I knew well, for a solid company with a good reputation. At the same time, Roundpeg was struggling to find a place in a crowded market. Working for someone else seemed easy way out. But half way through an interview which began with a hug from my prospective boss, I knew it was a mistake and so did he. Why? After several years on my own, I no longer fit in a corporate...
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