Roundpeg | Small Business Marketing | Indianapolis

Marketing Calendar – A Year at a Glance

An important, but often overlooked element of your marketing planning process is the Marketing Calendar.    This one page ( and it is mandatory that it be one page) document is a great tool to help you stay on track with your marketing all year long.    It does not matter how you choose to promote your small business; a well organized calendar will help you save time, lower costs, track progress and ultimately increase the effectiveness of all your marketing.   Sounds like a lot from one page?  Done well, your calendar will deliver!

I have seen several different versions, some more complex then others.  My favorite is a simple spread sheet which lists every marketing investment the business will make over the course of a year, when, how much and why you are making the investment.  It should also track the results of a campaign, like the example below. mkt-calendar1

I created this in excel, if you would like a copy of the file to use for your business, simply post your request in the comment fields below!

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Comments

17 Responses to “Marketing Calendar – A Year at a Glance”
  1. Great tip. I would like a copy.

  2. Nikki Leigh says:

    Hi Lorraine

    I would like a copy :)

    Nikki

  3. Please send me a copy of your calendar. Great tool.

  4. Sharetha Marshall says:

    Great tool. I would like a copy. Thank you.

  5. scott howard says:

    Looks like a great tool. Please send me a copy too!

  6. Gus Pearcy says:

    Lorraine, pls send me a copy of this great tool!

  7. Drew Cameron says:

    Lorraine,

    I would like a copy of your marketing calendar please. I hope all is well.

    Thnaks,
    Drew

  8. Jill B. says:

    Lorraine, I would like a copy of your calendar in Excel. Thanks!

  9. Lorraine says:

    Jill, please send me an email address, and I will be happy to send you the calendar. Drop a note to info@roundpeg.biz

  10. Lu Valentin says:

    May I receive an excel file of your marketing calendar format? Thank you

  11. Kevin L says:

    Lorraine,Can I get a copy of your calendar in Excel. Thanks!

  12. Scott says:

    I’d like a copy please!

  13. Shannon says:

    I would like a copy, please. Thanks for sharing this info.

  14. Stephanie says:

    Please send me a copy of your marketing calendar.
    Thank you.

  15. Charles Hiatt says:

    Could I please get a copy of this spreadsheet?

  16. Annie Smith says:

    My boss told me to build a marketing calendar and here you are. Tis my lucky day….or season. Please send me a copy. Merry Christmas, Annie

  17. Michael says:

    Looks Great! Need this for my business plan. Please send me a copy.

    Thanks in advance.

    Michael

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Roundpeg | Small Business Marketing | Indianapolis