Posted by on May 5, 2009 in Marketing, Strategy | 35 comments

An important, but often overlooked element of your marketing planning process is the Marketing Calendar.    This one page ( and it is mandatory that it be one page) document is a great tool to help you stay on track with your marketing all year long.    It does not matter how you choose to promote your small business; a well organized calendar will help you save time, lower costs, track progress and ultimately increase the effectiveness of all your marketing.   Sounds like a lot from one page?  Done well, your calendar will deliver!

I have seen several different versions, some more complex then others.  My favorite is a simple spread sheet which lists every marketing investment the business will make over the course of a year, when, how much and why you are making the investment.  It should also track the results of a campaign, like the example below. mkt-calendar1

I created this in excel, if you would like a copy of the file to use for your business, simply post your request in the comment fields below!

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  • http://www.brittinyclinton.com Brittiny Clinton

    Great tip. I would like a copy.

  • http://www.nikkileigh.com Nikki Leigh

    Hi Lorraine

    I would like a copy :)

    Nikki

  • http://www.candsconsulting.biz Laina Molaski

    Please send me a copy of your calendar. Great tool.

  • Sharetha Marshall

    Great tool. I would like a copy. Thank you.

  • http://www.scloho.net scott howard

    Looks like a great tool. Please send me a copy too!

  • http://guspearcycommunications.wordpress.com/ Gus Pearcy

    Lorraine, pls send me a copy of this great tool!

  • Drew Cameron

    Lorraine,

    I would like a copy of your marketing calendar please. I hope all is well.

    Thnaks,
    Drew

  • Jill B.

    Lorraine, I would like a copy of your calendar in Excel. Thanks!

  • http://www.roundpeg.biz Lorraine

    Jill, please send me an email address, and I will be happy to send you the calendar. Drop a note to info@roundpeg.biz

  • http://www.krcl.org Lu Valentin

    May I receive an excel file of your marketing calendar format? Thank you

  • http://www.freshcoatoh.com Kevin L

    Lorraine,Can I get a copy of your calendar in Excel. Thanks!

  • Scott

    I’d like a copy please!

  • Shannon

    I would like a copy, please. Thanks for sharing this info.

  • Stephanie

    Please send me a copy of your marketing calendar.
    Thank you.

  • Charles Hiatt

    Could I please get a copy of this spreadsheet?

  • http://www.geneaenergy.com Annie Smith

    My boss told me to build a marketing calendar and here you are. Tis my lucky day….or season. Please send me a copy. Merry Christmas, Annie

  • Michael

    Looks Great! Need this for my business plan. Please send me a copy.

    Thanks in advance.

    Michael

  • Lesley

    Hi there, I would really like a copy of this file. Thank you.

  • http://www.roundpeg.biz Lorraine

    It is on it’s way. I hope you find it helpful

  • Zach

    I would love to receive a copy of this! Thanks! :)

  • http://www.roundpeg.biz Lorraine

    It is on it’s way to you. Hope you find it helpful

  • http://CogSnob.com Jarrod krug

    Sweet! I would love a copy as well!

  • Mark Combs

    Great! I would love a copy. Big thanks!

  • http://Mahergroup@ml.com James

    Thanks. Would love a copy.

  • http://www.tandfmedia.com Neshia

    Thank you for the information. I too would love a copy of your calendar.

  • http://www.indykiwanis.org Brad Boyd

    Lorraine: Would love to receive a copy of your marketing calendar. Thanks for agreeing to speak to the downtown Kiwanis Club of Indianapolis this coming Friday. I’m looking forward to catching up with a former Conseco chum!

  • http://underconstruction Blake

    I would love a copy of the calendar.

  • Anna

    I would also like to copy. Thanks.

  • Justin

    I would like a copy of it too. Thanks!

  • http://www.3M.ca Peter

    Simple yet effective….nicely done!

    Would appreciate a copy to show a few people the “art of simple”

  • Judith Young

    Great job..cn you send me a copy please

  • Renato

    Nice !
    I’d like a copy.

    Thanks

  • Adria

    Simple form – great! I’d like a copy please.

  • Isolutions2k

    Looks great!  I’d like a copy

  • Michele

    Love your layout here… I’d like a copy :-)