An important, but often overlooked element of your marketing planning process is the Marketing Calendar. This one page ( and it is mandatory that it be one page) document is a great tool to help you stay on track with your marketing all year long. It does not matter how you choose to promote your small business; a well organized calendar will help you save time, lower costs, track progress and ultimately increase the effectiveness of all your marketing. Sounds like a lot from one page? Done well, your calendar will deliver!
I have seen several different versions, some more complex then others. My favorite is a simple spread sheet which lists every marketing investment the business will make over the course of a year, when, how much and why you are making the investment. It should also track the results of a campaign, like the example below. 
I created this in excel, if you would like a copy of the file to use for your business, simply post your request in the comment fields below!
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http://www.brittinyclinton.com Brittiny Clinton
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http://www.nikkileigh.com Nikki Leigh
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http://www.candsconsulting.biz Laina Molaski
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Sharetha Marshall
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http://www.scloho.net scott howard
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http://guspearcycommunications.wordpress.com/ Gus Pearcy
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Drew Cameron
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Jill B.
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http://www.krcl.org Lu Valentin
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http://www.freshcoatoh.com Kevin L
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Scott
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Shannon
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Stephanie
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Charles Hiatt
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http://www.geneaenergy.com Annie Smith
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Michael
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Lesley
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Zach
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http://CogSnob.com Jarrod krug
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Mark Combs
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http://Mahergroup@ml.com James
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http://www.tandfmedia.com Neshia
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http://www.indykiwanis.org Brad Boyd
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http://underconstruction Blake
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Anna
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Justin
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http://www.3M.ca Peter
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Judith Young
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Renato
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Adria
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Isolutions2k
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Michele
