Lessons from Children
Sometimes our best lessons come from children. If you are a member of Rainmakers, you have probably heard me tell this story. I use it often as an introduction to an activity on communicating your value proposition clearly. I was about three years old when my dad and I walked into a bakery. After he placed his order, he noticed I was staring into the glass display case with all the pastries. He asked, “Lanie, do you want one?” “Yes, daddy,” I replied enthusiastically. The saleswoman handed me a round pastry, with whipped cream, and a cherry on the very top. As we...
read moreSocial Media is Not Enough!
Jay Ehert, author of the Marketing Spot blog says he is tired of social media. Like me, his roots are in traditional marketing. In last week’s podcast he reminds us to build our foundation. Even in a world were everyone is talking about Social Media, do the basics first. Remember to focus on: Branding Customer Experience Word of Mouth Traditional Advertising and Promotion It isn’t a either or world. Just as TV added new dimensions to advertising for small business owners 70 years ago, so does Social Media...
read moreCreativity Comes from Your Environment
Later this month I am giving a key note presentation at the Greensburg Chamber of Commerce Women’s Conference. My presentation is entitled ” Who is On Your Front Row, and Other Strategies for Developing Creative Solutions. The title comes from the short presentation below, based on my experience giving a presentation with friends in my front row. The lesson I learned? When I give a presentation, or work on a problem, I want friends in my front row. Why? They give you the encouragement, support, motivation, and nurturing you need to find truly creative solutions. Thanks to...
read moreWhat Lunch and Networking Have in Common
I have a confession, it has been an incredibly busy few weeks, and I am running a bit behind. So I haven’t had a chance to do as much writing as I usually do and therefor, I am recycling an old post today. Originally published in January 2008, before most of you were actually reading my blog is is still one of my favorite networking tips. You return home after a networking event and empty your pockets, putting the business cards you collected onto the desk. What comes next? If you are one of those people who organize them in neat piles, tied with a rubber band and a promise to...
read moreSay Less … Listen More
Have you ever been at a networking event and politely asked a small business owner what what he/she does, and their answer goes on, and on and on? When ever that happens to me I am reminded of an old story about an impatient young man who went to visit an old scholar. He demanded the the old man tell him everything he needed to know about the bible standing on one foot. The old man smiled, stood on one foot and said, “Do unto others, as you would have them do unto you! All the rest is commentary” What Would You Say? If that same impatient young man came to your business, could...
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