Comments on: I Hate the Yellow Pages

By: James Ashford

James Ashford — Thu, 02 Dec 2010 15:33:51 +0000

This is a dying industry and as someone who has been to so many YP conventions, they refuse to believe and adapt. The reality is hardly anyone uses it anymore. Mobile phones have even passed the amount of online lookups. So what to do with all the yellow pages. Recycle right! Watch this funny video! Hilarious…http://dex.ly/ypxmas

By: Pete

Pete — Thu, 15 Jul 2010 20:17:22 +0000

Yellow Pages is the worst company I have to deal with. My impression of them is that they know the end is near and that somebody, high up, made the decision to screw their ever shrinking client base for all they’re worth before it’s all over. They charge many times what the ad is worth, I hardly ever speak to the same employee twice, they promise all kinds of things but later the promise is pulled back and we get punished for the misunderstanding. I now only communicate with them by fax and cc a copy to the Better Business Bureau. I just know that the whole thing will have to be handled through them when all I want is a simple change in the ad.

By: Lorraine

Lorraine — Wed, 17 Jun 2009 21:02:45 +0000

I have always loved good, simple, black and white design – something you rarely find in Yellow Page ads, but which always draw my attention

By: Eric Milkereit

Eric Milkereit — Wed, 17 Jun 2009 20:10:37 +0000

So true, so true. A number of years ago I worked for an ad agency in Chicago that had a yellow pages division. Miserable, horrible, awful business. Making sure people understand the value of design was the biggest hurdle. Bigger was not always better. And the premium for color advertising couldn’t possible pay for itself. Plus the reproduction of 4-C advertising on what is effectively tissue paper is poor in the first place. Great post.