Big Connections, Big Ideas!
On a regular basis people tell me people in Indiana aren’t as cool, hip, smart or interesting as people on the coasts. And I just don’t believe it. I have found some amazing, passionate, interesting people with life changing idea, right here in Indiana. And yesterday about 275 of them gathered at the Cabaret Theater for the Inaugural Smaller Indiana, Bigger Ideas Conference. If you were there, please share your thoughts. If you weren’t here is just a taste of what you missed with some of my favorite quotes and thoughts from the day: Scott Massey - Leaders need to...
read moreLet's Get The Word Out
As the economy slowed down last fall, we began routinely encouraging our small business clients to increase, not decrease their investment in marketing and advertising. And because we believe you need to practice what you preach, we did the same thing. Begining in November, we began using direct mall on a regular basis to reconnect with existing customers and reach new clients as well. We have created a different post card for each or our products, printed about 1,000 and mailed them at the rate of 100 a week. We have a list of about 1,000 small busienss owners on our...
read moreLet’s Get The Word Out
As the economy slowed down last fall, we began routinely encouraging our small business clients to increase, not decrease their investment in marketing and advertising. And because we believe you need to practice what you preach, we did the same thing. Begining in November, we began using direct mall on a regular basis to reconnect with existing customers and reach new clients as well. We have created a different post card for each or our products, printed about 1,000 and mailed them at the rate of 100 a week. We have a list of about 1,000 small busienss owners on our...
read moreWhen it Comes to PR – Less is More
Great press releases are simple. Just a few paragrahps, which peak the curiosity of the journalist, prompting them to call or ask for more information. Too often companies try to cram too many ideas into one release. As Diane Wilhote says: … when my clients send me a proposed press release that they want rewritten, they are so excited about their business/new idea/upcoming event/announcement that they cram about 20 different ideas into their press release. This makes it not only too long, it makes it confusing. There is another reason to break the release up into a series of...
read moreWho Will You Find at the Networking Event?
I am a networking junkie. I attend quite a few events each month, and am always looking for a few great connections. It is fun to see old friends, and renew acquaintances as well. And some times, it is just fun to sit back and watch the room. There are the Rabid Sellers: The people who come to the event with brochures, and portfolios in hand, forcing them on anyone who will stand still long enough to get one thrust into their arms. If this is your approach, you are probably wasting your time. The majority of your brochures will be left on the table, or in the trash on the way...
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