Short Comments for Short Attention Spans
Today’s post is directed at the novice networker, so if you are a pro, feel free to skip today’s post, or better yet, add your favorite suggestion as a comment. If you are new to networking, remember people have short attention spans, unless you are talking about something really interesting. If you have just been introduced, then a long description of who you are, what you do and what you are looking for is not interesting. A conversation, where you ask and answer questions is. So practice, short sound bites, Which describe what you do, and turn the conversation back to the...
read moreWhat Small Business owners Can Learn From Farmers
Seth Godin wrote a terrific post recently entitled: How Big is Your Farm In it he says: If you own a lot of acres but just have a few bags of seed, you might be tempted to spread out what you’ve got and cover as much territory as you can. Farmers tell me that this is wasteful and time consuming. You end up with less yield and more work. He draws the parallel to marketing. If you have limited funds, time or other resources, you can try to spend far and wide, but you are going to end up with poor “crop yield” everywhere. Or you can concentrate. Pick one social media...
read moreLoyalty is Earned!
When I entered the workforce, way too many years ago to mention, I was surrounded by people who had worked for the same company for 25, 30, and 35 years. This was expected. If you worked hard, the company would take care of you, and you would have a career for life. And I imagined, I would climb the corporate ladder, and still be there 25, 30, maybe 35 years later. But it isn’t that way anymore. Recent college grads expect to change jobs every few years, and even completely change their careers a few times along the way. While this type of turnover wrecks havoc on a business,...
read moreWhy I am Going to Smaller Indiana Bigger Ideas
Mike Magan stopped by the other day to talk to Andy and I about why we will be attending Smaller Indiana Bigger Ideas. Here is just a little of what we said. It is going to be an amazing event. Will you be...
read moreI Hate the Yellow Pages
Many, many years ago, my brother sold advertising in the Yellow Pages. As a result we have a number of lively conversations, about the value of the publication. ( Ok, so maybe they were arguments) You see, I hate the yellow pages. I think it is crazy to spend money to drive consumers to a vehicle where they can find information on your competitors. The yellow pages, as a printed medium is a dying advertising tool. More and more, consumers are going on line, or to their smart phones to find goods and services. So in most cases, I think the same money would be much more effective...
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