Fairy Tales – Lessons for Life and Small Business
When I was a kid, I loved stories. Actually, it hasn’t changed much now that I am adult. I love a good story, told well, with just enough detail, and a reason to be told. Great stories aren’t just about something that happened. Great stories, come with a lesson. I think that is why I love fairy tales; simple stories (with a message and a happy ending) and and great myths (simple stories, with tragic endings and a warning in the lesson.) As a small business owner, I find lots of good advice in stories: Cinderella – Magic opens doors, but it is your charm which...
read moreStart Up Fuel
In the last few months I have seen a number of people write about the amount of innovation we can expect to come out of the current economic recession. Many people talk about necessity being the mother of invention and the shift from larger to small, and as I started reading about Y Combinator that I got a real glimpse of this incredible innovation in action. In just a few years, Y Combinator has funded 150 different software and Web services startups, with small investments: $25,000. But more then the cash, it is the co-location of these firms, housed together at Y Combinator which I...
read morePut the Right Words in Your Word of Mouth Marketing
When asked, most small business owners will tell you their best opportunities come from “Word-of-Mouth”. While I don’t disagree with the power of WOM, I object when they tell me they can’t control it, that is “just happens” Not True! Good WOM is a direct result of good customer service combined with savvy marketing. I have always believed you earn the right to ask for WOM with the quality of your product, customer experience and service, but you have to ask for it. Encourage your clients to talk about you, refer you, and recommend you. In a...
read moreCreative Solution for Credit Specialist
Victoria Finch recently asked us design a brochure and insert handout for her company Integrated Credit Specialists. A locally owned and operated credit education company based in Indianapolis, Indiana, Victoria wanted a professional yet personal image for her collateral. She challenged us t0 find a way to present a lot of information without making the brochure feel cluttered. Breaking up the copy with heads and subheads allowed us to do just that! And finally, she wrestled with whether or not to put pricing in the brochure. The cost of reprinting is prohibitive, but she didn’t...
read moreNot All Web Metrics Are Meaningful
Almost 18 months ago we started an experiment to drive our Alexa ranking down. Beginning at 7.7 million we were thrilled to see that with just a little attention we could drop to 2.9 million in just six weeks. Our goal was to be under a million by June 1. Why did we care? An Alexa ranking is a comparative assessment of your website to all websites worldwide. Google is # 1, Facebook #2. .. So the lower the number, the more traffic, search rankings, cross references, etc. And since we wanted to improve our standing, we kept working at it. Well it took awhile, and we hit 900,000...
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