Comments on: Put the Right Words in Your Word of Mouth Marketing http://www.roundpeg.biz/2009/06/put-the-right-words-in-your-word-of-mouth-marketing/ Helping Small Business Become Big Business Thu, 09 Feb 2012 13:50:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Lorraine http://www.roundpeg.biz/2009/06/put-the-right-words-in-your-word-of-mouth-marketing/comment-page-1/#comment-2097 Lorraine Mon, 15 Jun 2009 16:46:26 +0000 http://www.roundpeg.biz/?p=2180#comment-2097 Jeff, I think you are absolutely on target. Your employees don't have to agree with decision you make, but if your direction as a company is not consistent with their overall core values, it will come through in the long run .. As always, thanks for taking the time to comment! Jeff,
I think you are absolutely on target. Your employees don’t have to agree with decision you make, but if your direction as a company is not consistent with their overall core values, it will come through in the long run ..

As always, thanks for taking the time to comment!

]]> By: Jeffrey Summers http://www.roundpeg.biz/2009/06/put-the-right-words-in-your-word-of-mouth-marketing/comment-page-1/#comment-2096 Jeffrey Summers Mon, 15 Jun 2009 13:00:46 +0000 http://www.roundpeg.biz/?p=2180#comment-2096 It's not that new employees have to believe in your values. Anyone can believe you have great values. But they have to actually share the same values. Without making sure you address that distinction, you will get a disconnect between the businesses desired culture and its actual one. People will behave not in accordance with what they agree to but what they themselves truly believe in. It’s not that new employees have to believe in your values. Anyone can believe you have great values. But they have to actually share the same values. Without making sure you address that distinction, you will get a disconnect between the businesses desired culture and its actual one.

People will behave not in accordance with what they agree to but what they themselves truly believe in.

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